Insider Series Webinars

Decision Analyst will be hosting Insider Series Webinars for Marketers and Marketing Researchers. The goal of the webinars is to provide free educational opportunities for our colleagues. The topics range from Innovation and Ideation, to Advanced Analytic Techniques.

Upcoming Webinars

Shopper Research

The next scheduled webinar on October 24 will be on shopper research. Shopping Research blossomed after World War II as chains of self-serve retail stores spread across the U.S. The 1950’s and 1960’s were the “Golden Age” of research into shopping behaviors and retailing experiments. Shopping research faded away during the 70’s, 80’s, and 90’s, but then resurged in popularity after 2000 with the growing importance of large chains of “Big Box” retailers.

Please join us for the next webinar in our Insider Series as we explore Usability Studies.

This webinar on shopping research will argue for a broader and more inclusive view of shopping research, and argue for the close integration of shopping research with brand research. Shopping research is not only about retail; online retailing is a growing segment of shopping research, and in most cases brands must simultaneously optimize both “brick and mortar” retailing and online retailing.

The presenters will be Jerry W. Thomas, President/CEO, and Mike Humphrey, Vice President. The presentation will take about 35 minutes, and will be followed by a Q&A. This webinar will be held on October 24, 12:00 p.m. CDT.

Register Today!

View Our Past Webinars

2017

2016

Contact Decision Analyst

If you would like more information on Marketing Research, please contact Jerry W. Thomas by emailing jthomas@decisionanalyst.com or calling 1-817-640-6166.

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