Insider Series Webinars
Decision Analyst will be hosting Insider Series Webinars for Marketers and Marketing Researchers. The goal of the webinars is to provide free educational opportunities for our colleagues. The topics range from Innovation and Ideation, to Advanced Analytic Techniques.
Product Testing In The "Real World" With IHUTs
Wednesday, May 10, at 12:00 p.m. CDT
Duration: 45 Minutes
Product testing might be the most valuable marketing research most companies ever do. If a company is not committed to product testing and continuous product improvement, it will eventually find itself losing market share not only to products that are continually improving, but also to new and better products entering the market.
Product testing is the surest way to improve existing products or to optimize a new product's chances of success. And it's the surest way to achieve product superiority, which can help a company dominate its product category, strengthen its brand share, magnify the positive effects of all of its marketing activities, and even command a premium price.
And for products that are used at home, an IHUT (in-home usage test)—where consumers test products at home in a "real world" environment, using them as they normally would—is the most accurate, most predictive, and most actionable product test possible.
In this webinar, we will discuss IHUT Product Testing...
- Best practices
Please join us for the next webinar in our Insider Series as we explore "Product Testing In The 'Real World' With IHUTs."
The Decision Analyst presenters will be Stan Hazen, Chief Strategy Officer, and Felicia Rogers, Executive Vice President. The presentation will take about 35 minutes, and it will be followed by a question and answer session. This webinar will be held on May 10, 2017, at 12:00 noon CDT.
View our Past Webinars
12Aprpresented by Clay Dethloff and Elizabeth Horn, Ph.D.
8Marpresented by Jerry w. Thomas and John Colias, Ph.D.
8Febpresented by Bonnie Janzen Kenoly and Felicia Rogers
25Janpresented by Elizabeth Horn, Ph.D.
9Novpresented by John Colias, PH.D. and Elizabeth Horn, Ph.D.
19Octpresented by Joan Lord and Mark Teich
12Octpresented by Jerry W. Thomas and Bonnie Janzen Kenoly
14Septpresented by Elizabeth Horn, Ph.D.
10Augpresented by Jerry W. Thomas and Elizabeth Horn, Ph.D.
13Julpresented by Clay Dethloff and Roger Wallace
8Junpresented by Jerry W. Thomas
11Maypresented by Clay Dethloff and Bruce Crandall
13Aprpresented by John Colias, Ph.D.
2Marpresented by John Colias, Ph.D., and Beth Horn, Ph.D.
Contact Decision Analyst
If you would like more information on Marketing Research, please contact Jerry W. Thomas by emailing firstname.lastname@example.org or calling 1-817-640-6166.