Insider Series Webinars

Decision Analyst will be hosting Insider Series Webinars for Marketers and Marketing Researchers. The goal of the webinars is to provide free educational opportunities for our colleagues. The topics range from Innovation and Ideation, to Advanced Analytic Techniques.

Upcoming Webinars

Product Testing In The "Real World" With IHUTs
Wednesday, May 10, at 12:00 p.m. CDT
Duration: 45 Minutes

Product testing might be the most valuable marketing research most companies ever do. If a company is not committed to product testing and continuous product improvement, it will eventually find itself losing market share not only to products that are continually improving, but also to new and better products entering the market.

Product testing is the surest way to improve existing products or to optimize a new product's chances of success. And it's the surest way to achieve product superiority, which can help a company dominate its product category, strengthen its brand share, magnify the positive effects of all of its marketing activities, and even command a premium price.

And for products that are used at home, an IHUT (in-home usage test)—where consumers test products at home in a "real world" environment, using them as they normally would—is the most accurate, most predictive, and most actionable product test possible.

Register Today

In this webinar, we will discuss IHUT Product Testing...

  • Uses
  • Advantages
  • Processes
  • Tips
  • Best practices

Please join us for the next webinar in our Insider Series as we explore "Product Testing In The 'Real World' With IHUTs."

The Decision Analyst presenters will be Stan Hazen, Chief Strategy Officer, and Felicia Rogers, Executive Vice President. The presentation will take about 35 minutes, and it will be followed by a question and answer session. This webinar will be held on May 10, 2017, at 12:00 noon CDT.

Register Today

View our Past Webinars

Contact Decision Analyst

If you would like more information on Marketing Research, please contact Jerry W. Thomas by emailing or calling 1-817-640-6166.

Join Our Email List

Subscribe for blog updates & webinar announcements