Insider Series Webinars
Decision Analyst will be hosting Insider Series Webinars for Marketers and Marketing Researchers. The goal of the webinars is to provide free educational opportunities for our colleagues. The topics range from Innovation and Ideation, to Advanced Analytic Techniques.
Consumer Market Segmentation And Profiling: Painting A Portrait Of Success
Wednesday, April 12, at 12:00 p.m. CDT
Duration: 45 Minutes
Market segmentation allows companies to concentrate effort within specific consumer groups to gain a competitive advantage. Segmentation research outlines target consumer segments, much like an artist sketching a portrait. Yet a pencil-drawn outline is not enough. To bring the subject to life, the artist must add color, shadow, light, and texture. Segmentation and profiling research that goes beyond merely outlining target groups is critical to adding dimension to consumer segments. Such research fully explains how and why consumers make their buying decisions.
In this webinar we will cover the recommended steps in Marketing Segmentation and Profiling:
- Qualitative Exploration
- Market Segmentation
- Quantitative Deep Dive
- Segment Portrait Development (bringing the segments to life utilizing Ethnography and other techniques)
- Incorporating the use of Segments into marketing strategy
Please join us for the next webinar in our Insider Series as we explore Consumer Market Segmentation And Profiling: Painting A Portrait Of Success.
The Decision Analyst presenters will be Clay Dethloff, Senior Vice President—Qualitative Research, and Elizabeth Horn, Ph.D., Senior Vice President—Marketing Science.
View our Past Webinars
8Marpresented by Jerry w. Thomas and John Colias, Ph.D.
8Febpresented by Bonnie Janzen Kenoly and Felicia Rogers
25Janpresented by Elizabeth Horn, Ph.D.
15Decpresented by Jerry W. Thomas
for the Institute for the Study of Business Markets
9Novpresented by John Colias, PH.D. and Elizabeth Horn, Ph.D.
19Octpresented by Joan Lord and Mark Teich
12Octpresented by Jerry W. Thomas and Bonnie Janzen Kenoly
14Septpresented by Elizabeth Horn, Ph.D.
10Augpresented by Jerry W. Thomas and Elizabeth Horn, Ph.D.
13Julpresented by Clay Dethloff and Roger Wallace
8Junpresented by Jerry W. Thomas
11Maypresented by Clay Dethloff and Bruce Crandall
13Aprpresented by John Colias, Ph.D.
2Marpresented by John Colias, Ph.D., and Beth Horn, Ph.D.
Contact Decision Analyst
If you would like more information on Marketing Research, please contact Jerry W. Thomas by emailing email@example.com or calling 1-817-640-6166.