Insider Series Webinars
Decision Analyst will be hosting Insider Series Webinars for Marketers and Marketing Researchers. The goal of the webinars is to provide free educational opportunities for our colleagues. The topics range from Innovation and Ideation, to Advanced Analytic Techniques.
Setting Priorities for Product/Service Improvements – Key Driver Analysis
Wednesday, January 25 at 9:00 a.m. CST or Noon CST
Duration: 45 Minutes
Key Driver Analysis is used by businesses to understand which brand, product, or service components or attributes have the greatest influence on an important outcome, such as a consumer’s purchase decision or a physician’s prescribing decision. The analysis is often based on statistical measures of the relationship between potential drivers (attributes) and an overall measure of the market performance of the brand, product, or service. This webinar on Key Driver Analysis, will cover...
- When to use Key Driver Analysis.
- The differences between stated approaches versus derived approaches.
- A summary of the advantages and disadvantages of selected approaches in measuring the strength of key drivers.
- A detailed comparison of Correlation, MaxDiff Scaling, and Random Forest Regression, based on actual data.
- Implications for marketing research.
Elizabeth Horn, Vice President and Director of Marketing Science at Decision Analyst and Ellen Wilkshire, Senior Statistical Consultant at Decision Analyst will host this webinar. It is being offered at 2 different times, so please be sure to select the time you prefer to attend from the drop down box above.
Please select the session that works best for you from the drop-down box on the landing page. (Note: The 9:00 a.m. CST session is shown as the default.)
What Is the Future of Tracking Research?
Wednesday, February 8, at 9:00 a.m. CST or noon CST
Duration: 45 Minutes
For several decades, tracking studies have been a mainstay among consumer insights departments for business monitoring and decision-making. Many years ago they were conducted by telephone, but given the decline in telephone response rates, tracking studies were moved online and conducted with members of consumer panels.
In today’s environment with softening panel response rates and social media data "flowing in for free," some companies have started to incorporate alternative data sources into their ongoing business monitoring toolkit. Pairing this increased interest in data source variety with the knowledge that many online surveys are completed on mobile devices, many of us in the industry find ourselves wondering “What is the future of tracking research?”
Bonnie Kenoly, Executive Vice President, Decision Analyst and Felicia Rogers, Executive Vice President, Decision Analyst will host this webinar. It is being offered at 2 different times, so please be sure to select the time you prefer to attend from the drop down box on the landing page. (Note: The 9:00 a.m. CST session is shown as the default.)
View our Past Webinars
15Decpresented by Jerry W. Thomas
for the Institute for the Study of Business Markets
9Novpresented by John Colias, PH.D. and Elizabeth Horn, Ph.D.
19Octpresented by Joan Lord and Mark Teich
12Octpresented by Jerry W. Thomas and Bonnie Kenoly
14Septpresented by Elizabeth Horn, Ph.D.
10Augpresented by Jerry W. Thomas and Elizabeth Horn, Ph.D.
13Julpresented by Clay Dethloff and Roger Wallace
8Junpresented by Jerry W. Thomas
11Maypresented by Clay Dethloff and Bruce Crandall
13Aprpresented by John Colias, Ph.D.
2Marpresented by John Colias, Ph.D., and Beth Horn, Ph.D.
Contact Decision Analyst
If you would like more information on Marketing Research, please contact Jerry W. Thomas by emailing firstname.lastname@example.org or calling 1-817-640-6166.