Insider Series Webinars
Decision Analyst will be hosting Insider Series Webinars for Marketers and Marketing Researchers. The goal of the webinars is to provide free educational opportunities for our colleagues. The topics range from Innovation and Ideation, to Advanced Analytic Techniques. The past webinar videos are sorted into the following categories:
- Past Marketing Research Webinars
- Past Innovation & Qualitative Research Webinars
- Past Advanced Analytics Webinars
Contact Decision Analyst
If you would like more information on our services, or if you have any questions about the videos, please contact Jerry W. Thomas, President/CEO (email@example.com), or Elizabeth Horn, Senior Vice President of Advanced Analytics (firstname.lastname@example.org), or call 1-800-ANALYSIS (262-5974) or 1-817-640-6166.
February 27, 2019 at 12:00 CST
Strategy is not only about what a brand is, but about what a brand hopes to become. Brand strategy must bridge these two worlds, the present and the future vision for a brand. Jerry W. Thomas, President/CEO of Decision Analyst will explore brand strategy, the research techniques to derive and optimize brand strategy, and discuss how to build firewalls to protect a brand from competitive assault. Major brands are under attack, as never before, so this webinar is especially relevant to those who must formulate and guide brand strategy and those who do the research to develop and optimize brand strategy.
The presenters will be Jerry W. Thomas, President/CEO at Decision Analyst. The presentation will take about 35 minutes, and will be followed by a Q&A. This webinar will be held on February 27, 12:00 p.m. CST