Stephanie Trevino Blogs
Stephanie Trevino has over 15 years’ experience in quantitative and qualitative marketing research. Below is a collection of blogs she has written.
Mapping the Why, Measuring the What: Formulating Claims for High-Stakes Decisions
by:
Effective communication isn’t about saying more, it’s about saying the right things.
Project Workflow: Avoiding Unhappy Little Accidents
by:
Templates and other resources can be the foundation of our work.
4 Keys To Optimizing ROI From Your Segmentation
by: and
Segmentation studies are a large investment, here are several actions to ensure your segmentation results.
Insights, Not Oversights!
(A Market Research Checklist)
by: and
Always ask: Is this methodology right for the audience, topic, and objectives?