American Home Comfort Study Data Collection has Started

American Home Comfort Study

Strategic Intelligence On Energy Efficiency, Home Comfort, And HVAC

The American Home Comfort Study is the largest knowledge base of homeowner behaviors, perceptions, and attitudes related to energy efficiency, home comfort, and HVAC. Topics include:

  • The level of consumers’ interest in energy efficiency.
  • How consumers balance rising energy costs with home comfort.
  • Consumers’ willingness to spend money on home improvements in order to achieve energy efficiency.
  • Home comfort differences by region and demographics.
  • HVAC equipment owned.
  • HVAC brand satisfaction.

Our 2019 study is based on insights from thousands of recent purchasers of central HVAC equipment for the home.


As in our previous versions, the 2019 study was conducted via the internet among homeowners recruited from Decision Analyst's American Consumer Opinion® panel and our trusted partner's panels.

Who Needs This Report?

This report presents a comprehensive picture of HVAC, home comfort, and energy efficiency trends. The information in the report is useful to many industries:

  • Utility companies
  • Government agencies
  • HVAC manufacturers and distributors
  • Home services contractors
  • Industry consultants
  • Ancillary equipment manufacturers
  • Retailers
  • Media and industry publications
  • Trade organizations
  • Advertising agencies and public relations firms
Energy Efficiency: What Homeowners Know, Believe, And Do
  • Attitudes and activities about energy efficiency and environment:
    • “Energy efficiency means that I feel as comfortable as I can at a cost level I can afford.”
    • “Having a more efficient central heating system is very important.”
    • “Energy efficiency means that I have to make difficult sacrifices.”
    • Many additional attitudinal statements and decision drivers are included.
  • Average temperature settings for the thermostat in winter and summer
  • Steps taken to achieve energy efficiency:
    • Had an energy audit on home
    • Installed insulated air ducts
    • Started “spot cooling”
    • Installed higher-quality insulation
    • Started to heat and/or cool home by zone
    • Installed energy-efficient equipment
    • Purchased portable IAQ and/or heating and air conditioning equipment
Energy Efficiency Knowledge And Rebates
  • Awareness and understanding of the term SEER (Seasonal Energy Efficiency Ratio)
  • Energy efficiency level of HVAC system
  • Credits for energy-efficient systems
Usage And Perceptions
  • Central HVAC equipment owned/recently purchased
    • Central air conditioning
    • Central furnaces
    • Central boilers
    • Central heat pumps
    • Geothermal heat pumps
  • Ancillary equipment used with central HVAC equipment
  • Heating, cooling, internal air quality, and humidity-control products
  • Whole-house ventilation and humidity-control products
  • Unaided and aided brand awareness for HVAC equipment
  • Home comfort satisfaction for HVAC equipment
  • Desired improvements to home comfort
  • Maintenance and service contracts
  • “Do it yourself” projects
  • Use of zoning and programmable thermostats for temperature control
  • Homeowner and home profiles
Profile Of Recent Central HVAC Equipment Purchasers
  • HVAC equipment and brand selection
    • Types and brands purchased and replaced
    • Brand familiarity and concerns
    • Extended warranty purchases
  • Purchase drivers
    • Key reasons equipment was replaced or added
    • Role of energy efficiency
    • Age of replaced equipment
    • Importance of price
  • Decision process
    • Homeowners’ first decision: contractor or brand?
    • Importance of referral, reputation, marketing, and brand familiarity
  • Purchase process
    • Purchase-decision process, time, and amount spent
    • Final decision-maker
  • Temperature control
    • Types and brands of thermostats
    • Location of thermostats and styles of homes
  • Homeowner satisfaction
    • Homeowner efficiency rating of new HVAC equipment
    • Homeowner rating of home’s air quality
    • Homeowner rating of home’s energy efficiency
    • Brand, contractor, and home-comfort satisfaction
  • Ancillary equipment
    • Heating equipment: space heaters, fireplaces, etc.
    • Cooling equipment: room air conditioners, portable air conditioners, and fans
    • Air purifiers, humidifiers, and dehumidifiers
  • Comprehensive report:
    • Summary of home-comfort market
    • Detailed analysis of key market segments
    • Conclusions and recommendations
  • Secure electronic report logins
  • Custom options available (ask for a quote):
    • Queries on targeted issues
    • Presentations

Market Intelligence Services

Decision Analyst is a leading global marketing research firm and analytical consulting firm. If you would like more information on the American Home Comfort Study, please contact S. Mark Teich, Research Analyst, by emailing him at, or by calling 1-800-ANALYSIS (262-5974) or 1-817-640-6166.

More Homeowners Use the Internet Rather Than a Contractor (2019 Study)

Energy Efficiency Data from the 2016 Study