Insider Series Webinar

Sales Forecasting—Estimating the Sales Potential for Durable Goods
presented by Jerry W. Thomas and John Colias, Ph.D.

This Webinar will focus on basic concepts of sales forecasting for new durable goods, including:

  • Concept Standards
  • Concept Testing
  • Product Clinics
  • Choice Modeling
  • Product Testing

After covering these basic research methods, the webinar will discuss of different ways to forecast new durable goods sales, such as:

  • Simulated Test Market
  • Choice Modeling
  • Agent-Based Modeling
  • Forecasting Simulators

Contact Decision Analyst

If you would like a pdf copy of the presentation please contact Jerry W. Thomas,President/CEO, ( or John Colias, Senior Vice President Advanced Analytics, ( They both can be reached at 1-800-262-5974 or 1-817-640-6166.