Jennifer Murphy Blogs
Jennifer Murphy has over 20 years’ experience in marketing research. Below is a collection of blogs she has written.
The Hunter’s Eye: What Market Researchers Can Learn from the Natural World
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By adopting a hunter’s discipline and a naturalist’s curiosity, you can unearth true consumer insights.
Don’t Sleep on Gen X
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Gen X may not be the largest, but don’t underestimate our experience and spending power.
Not Wasting Words:
Identifying the Right Sustainability Message
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How do you best communicate your sustainability plan to your customers?
“Nobody Goes There Anymore, It’s Too Crowded”
Forecasting Demand in a Post-COVID World
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I’m no futurist, but I see a short-term demand boom coming for many industries.
Going Off The Grid:
Not Just For Hippies & Outlaws
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MaxDiff questions force respondents to make trade-offs (or choices), like they do in the real world.