Blogs by Jennifer Murphy
Not Wasting Words: Identifying the Right Sustainability Message by Jennifer Murphy
Your company has done the hard work of defining sustainability in your arena, researched the topic, and set goals and created initiatives that have the full support of the board. How do you best communicate your plan to your customers?
Does the word "sustainability" mean the same thing to your customers as it does to your organization? How can you assure that your initiatives are seen as more than merely lofty ideals?
Like many of you, I spend a good part of my day thinking about all the ways the near future will (hopefully) be different from the past year.
But what will the future look like? I’m no futurist, but I see a short-term demand boom coming for many industries. This list is not all-inclusive but just a few examples.
Going Off The Grid: Not Just For Hippies & Outlaws by Jennifer Murphy
What do you think are the top frustrations for survey-takers?
As a marketing research professional, and a customer who takes surveys, I’m focusing on the over-used and abused question format—the grid question. To ease the frustrations of respondents consider using MaxDiff questions, MaxDiff questions force respondents to make trade-offs (or choices), like they do in the real world.
Contact Decision Analyst
Jennifer Murphy is a Senior Account Executive at Decision Analyst, and she welcomes feedback and comments. She may be reached by email, or phone at 1-817-640-6166.