Meet Our Moderators

Over 40 years ago, Decision Analyst started out as a qualitative research firm, offering traditional focus groups and depth interviews to its non- existent Clients.

From that humble beginning, the firm has maintained its commitment to, belief in, and emphasis on great qualitative research. Experienced, dedicated, and innovative moderators are the heart and soul of outstanding qualitative research. Decision Analyst has an internal Team of great moderators.

• Clay Dethloff
  Senior Vice President
  Email Clay
  Industry Focus: CPG, Consumer Services, Restaurants, B2B, Durable Goods
  Techniques: Digital Qualitative, In-Person Qualitative, Innovation, Ethnography
  Audience: U.S., the U.K., Canada, and Australia
   
• Roger Wallace
  Director
  Email Roger
  Industry Focus: Healthcare, Technology, Home Products and Services, Automotive, Telecommunications, Electronics
  Techniques: Innovation, Traditional & Digital Qualitative, Website Heuristics
  Audience: U.S. Consumers, B2B executives, Imaginators®
   
• Gretchen Riskind
  Qualitative Consultant
  Email Gretchen
  Industry Focus: CPG, Food & Beverage, Technology, Consumer Products
  Techniques: Digital Qualitative & In-Person Qualitative, Ethnography
  Audience: Children, Teenagers, Family, B2B Executives
   
• Marie Adams
  Project Director
  Email Marie
  Industry Focus: CPG, Food & Beverage, OTC Medications, Apparel
  Techniques: Digital Qualitative, Innovation, Project Management, Time-Extended Qualitative
  Audience: U.S. Consumers, B2B Executives, Imaginators®
   

• Bonnie Janzen
  Executive Vice President
  Email Bonnie
  Industry Focus: CPG, Retail, & Automotive Industries
  Techniques: Focus Groups, Depth Interviews, Ethnographies (In-Person & Digital)
  Audience: Families & Consumers In North America
   
• Felicia Rogers
  Executive Vice President
  Email Felicia
  Industry Focus: CPG, Food & Beverages, HVAC & B2B Industries
  Techniques: Focus Groups, Depth Interviews (In-Person)
  Audience: B2B & Consumers In North America
   
• Sara Sutton
  Senior Vice President
  Email Sara
  Industry Focus: Medical, Pharmaceutical, and Healthcare Industries
  Techniques: Focus Groups, Depth Interviews (In-Person)
  Audience: Medical Professionals, Providers, Patients/Consumers, and Caregivers
   
• Tom Allen
  Vice President
  Email Tom
  Industry Focus: Financial Services, Home Improvement, Restaurant, Retail Industries
  Techniques: Depth Interviews (In-Person, Phone, Video Chat), Online Qualitative
  Audience: Consumers, Contractors, B2B
   

Experienced Qualitative Consultants

Decision Analyst has over four decades of qualitative research experience and is a leader in innovative qualitative techniques. Our experienced moderators can recommend the qualitative technique best suited to your research needs.

For more information on our Qualitative Research services, please email Clay Dethloff, Senior Vice President, at cdethloff@decisionanalyst.com), or call him at 1-800-ANALYSIS (262-5974) or 1-817-640-6166.