Meet Our Moderators

  • Clay DethloffClay Dethloff
    Senior Vice President
    Email Clay
    Industry Focus: CPG, Consumer Services, Restaurants, B2B, Durable Goods
    Techniques: Digital Qualitative, In-Person Qualitative, Innovation, Ethnography
    Audience: U.S., the U.K., Canada, and Australia

  • Roger Wallace Roger Wallace
    Email Roger
    Industry Focus: Healthcare, Technology, Home Products and Services, Automotive, Telecommunications, Electronics
    Techniques: Innovation, Traditional & Digital Qualitative, Website Heuristics
    Audience: U.S. Consumers, B2B executives, Tradespeople, Imaginators®

  • Gretchen RiskindGretchen Riskind
    Qualitative Consultant
    Email Gretchen
    Industry Focus: CPG, Food & Beverage, Technology, Consumer Products
    Techniques: Digital Qualitative & In-Person Qualitative, Ethnography
    Audience: Children, Teenagers, Family, B2B Executives

  • Marie AdamsMarie Adams
    Project Director
    Email Marie
    Industry Focus: CPG, Food & Beverage, OTC Medications, Apparel
    Techniques: Digital Qualitative, Innovation, Project Management, Time-Extended Qualitative
    Audience: U.S. Consumers, B2B Executives, Imaginators®

  • Bonnie JanzenBonnie Janzen
    Executive Vice President
    Email Bonnie
    Industry Focus: CPG, Retail, & Automotive Industries
    Techniques: Focus Groups, Depth Interviews, Ethnographies (In-Person & Digital)
    Audience: Families & Consumers In North America

  • Felicia RogersFelicia Rogers
    Executive Vice President
    Email Felicia
    Industry Focus: CPG, Food & Beverages, HVAC & B2B Industries
    Techniques: Focus Groups, Depth Interviews (In-Person)
    Audience: B2B & Consumers In North America

  • Sara SuttonSara Sutton
    Senior Vice President
    Email Sara
    Industry Focus: Medical, Pharmaceutical, and Healthcare Industries
    Techniques: Focus Groups, Depth Interviews (In-Person)
    Audience: Medical Professionals, Providers, Patients/Consumers, and Caregivers

  • Tom AllenTom Allen
    Senior Vice President
    Email Tom
    Industry Focus: Financial Services, Home Improvement, Restaurant, Retail Industries
    Techniques: Depth Interviews (In-Person, Phone, Video Chat), Online Qualitative
    Audience: Consumers, Contractors, B2B

Strategic Partners
  • Cheryl R. HalpernCheryl R. Halpern
    Halpern Research
    Email Cheryl
    Industry Focus: CPG, HBA, Direct Sales, Retail, Higher Education, Non-profit, Sports, Entertainment
    Techniques: Full Range of Online and In-person Qualitative Methodologies
    Experience: Consumers, Nonprofit Donors

  • Gwenaëlle de Kerret, Ph.D.Gwenaëlle de Kerret, Ph.D.
    Email Gwenaëlle
    Industry Focus: FMCG, Services, Luxury Brands and Public Organizations
    Techniques: Semiotics, Projective, Ethnography, Focus Groups and Depths (In-person and Digital)
    Experience: Branding, Innovation, Design Projects

  • Klaudia FlaniginKlaudia Flanigin
    GrokIt Strategies
    Email Klaudia
    Industry Focus: Retail, Services, Healthcare, and Public Safety Behavior Change
    Techniques: Qualitative Research
    Experience: Product Development, Concept Evaluation


Experienced Qualitative Consultants

Decision Analyst has over four decades of qualitative research experience and is a leader in innovative qualitative techniques. Our experienced moderators can recommend the qualitative technique best suited to your research needs.

For more information on our Qualitative Research services, please email Clay Dethloff, Senior Vice President, at, or call him at 1-800-ANALYSIS (262-5974) or 1-817-640-6166.