Meet Our Moderators

• Clay Dethloff
  Senior Vice President
  Email Clay
  Industry Focus: CPG, Consumer Services, Restaurants, B2B, Durable Goods
  Techniques: Digital Qualitative, In-Person Qualitative, Ethnography
  Audience: Branding, Positioning, Innovation, NPD, Strategy
   
• Roger Wallace
  Director
  Email Roger
  Industry Focus: Home Products & Services, Automotive, Healthcare, Technology, Telecommunications
  Techniques: Innovation, Traditional & Digital Qualitative, Website Heuristics
  Audience: U.S. Consumers, B2B, Tradespeople, Imaginators®
   
• Gretchen Riskind
  Qualitative Consultant
  Email Gretchen
  Industry Focus: CPG, Food & Beverage, Technology, Consumer Products
  Techniques: Digital Qualitative & In-Person Qualitative, Ethnography
  Audience: Children, Teenagers, Family, B2B Executives
   
• Marie Adams
  Project Director
  Email Marie
  Industry Focus: CPG, Food & Beverage, OTC Medications, Apparel
  Techniques: Digital Qualitative, Innovation, Project Management, Time-Extended Qualitative
  Audience: U.S. Consumers, B2B Executives, Imaginators®
   

• Bonnie Janzen
  Executive Vice President
  Email Bonnie
  Industry Focus: CPG, Retail, & Automotive Industries
  Techniques: Focus Groups, IDI's, Ethnographies (In-Person & Digital)
  Audience: Families & Consumers In North America
   
• Felicia Rogers
  Executive Vice President
  Email Felicia
  Industry Focus: CPG, Food & Beverages, HVAC & B2B Industries
  Techniques: Focus Groups, IDIs(In-Person)
  Audience: B2B & Consumers In North America
   
• Sara Sutton
  Senior Vice President
  Email Sara
  Industry Focus: Medical, Pharmaceutical, and Healthcare
  Techniques: Focus Groups, IDIs (In-Person)
  Audience: Medical Professionals, Providers, Patients, Caregivers
   
• Tom Allen
  Senior Vice President
  Email Tom
  Industry Focus: Financial Services, Home Improvement, Restaurant, Retail Industries
  Techniques: IDI's, Online Qualitative
  Audience: Consumers, Contractors, B2B
   

Strategic Partners

• Cheryl R. Halpern
  Halpern Research
  Industry Focus: CPG, HBA, Direct Sales, Retail, Higher Education, Non-profit, Sports, Entertainment
  Techniques: Full Range of Online and In-person Qualitative Methodologies
  Experience: Consumers, Non-profit
   
• Klaudia Marino
  GrokIt Strategies
  Industry Focus: Retail, Services, Healthcare, and Public Safety Behavior Change
  Techniques: Qualitative Research
  Experience: Product Development, Concept Evaluation
   
• Linda A. Anderson
  Anderson Research LLC
  Industry Focus: Fintech, Healthcare, Technology, Consumer Electronics and Business Services
  Techniques: Qualitative Research, Focus Groups, IDIs
  Experience: Concept Development
   
• Rachel Romano
  Veritas Insights
  Industry Focus: Pharma, CPG, Entertainment and Media, Healthcare
  Techniques: Focus groups, IDIs, Online Bulletin Boards, Ethnography
  Experience: Branding, Consumer Journey, New Product Development
   

Strategic Partners (International)

• Gwenaëlle de Kerret, Ph.D.
  Semiologist (France)
  Industry Focus: FMCG, Services, Luxury Brands and Public Organizations
  Techniques: Semiotics, Projective, Ethnography, Focus Groups, IDIs
  Experience: Branding, Innovation, Design Projects
   
• Marta Villanueva
  NuThinking (U.S./Latin America)
  Industry Focus: CPG, Retail, Food/Beverage, Advertising, QSR, Hispanic Market Research
  Techniques: Shop-alongs, Focus Groups, IDIs, Bulletin Boards
  Experience: Advertising, Cultural Strategy, Brand Evaluation
   
• Ricky Xie
  Hycon Research(China)
  Industry Focus: FMCG, Home Appliance, Luxury Goods and Services, Hotels, IT, Healthcare
  Techniques: Bulletin Boards, Webcams, Large-Scale Qualitative
  Experience: Usage & Attitude Research, Brand Positioning
   

Experienced Qualitative Consultants

Decision Analyst has over four decades of qualitative research experience and is a leader in innovative qualitative techniques. Our experienced moderators can recommend the qualitative technique best suited to your research needs.

For more information on our Qualitative Research services, please email Clay Dethloff, Senior Vice President, at cdethloff@decisionanalyst.com) or call him at 1-800-ANALYSIS (262-5974) or 1-817-640-6166.