Meet Our Moderators
-
Clay Dethloff
Senior Vice President
Email Clay
Industry Focus: CPG, Consumer Services, Restaurants, B2B, Durable Goods
Techniques: Digital Qualitative, In-Person Qualitative, Ethnography
Audience: Branding, Positioning, Innovation, NPD, Strategy
-
Roger Wallace
Director
Email Roger
Industry Focus: Home Products & Services, Automotive, Healthcare, Technology, Telecommunications
Techniques: Innovation, Traditional & Digital Qualitative, Website Heuristics
Audience: U.S. Consumers, B2B, Tradespeople, Imaginators®
-
Gretchen Riskind
Qualitative Consultant
Email Gretchen
Industry Focus: CPG, Food & Beverage, Technology, Consumer Products
Techniques: Digital Qualitative & In-Person Qualitative, Ethnography
Audience: Children, Teenagers, Family, B2B Executives
-
Pamela Waite
Project Director
Email Pamela
Industry Focus: hospital systems, integrated delivery networks, and health organizations, education
Techniques: Digital Qualitative, In-Person Qualitative,
Audience: U.S. Consumers, Physicians, Medical Professionals
-
Bonnie Janzen
Executive Vice President
Email Bonnie
Industry Focus: CPG, Retail, & Automotive Industries
Techniques: Focus Groups, IDIs, Ethnographies (In-Person & Digital)
Audience: Families & Consumers In North America -
Felicia Rogers
Executive Vice President
Email Felicia
Industry Focus: CPG, Food & Beverages, HVAC & B2B Industries
Techniques: Focus Groups, IDIs
Audience: B2B & Consumers In North America
-
Sara Sutton
Senior Vice President
Email Sara
Industry Focus: Medical, Pharmaceutical, and Healthcare
Techniques: Focus Groups, IDIs
Audience: Medical Professionals, Providers, Patients, Caregivers
Strategic Partners
-
Cheryl R. Halpern
Halpern Research
Industry Focus: CPG, HBA, Direct Sales, Retail, Higher Education, Non-profit, Sports, Entertainment
Techniques: Full Range of Online and In-person Qualitative Methodologies
Experience: Consumers, Non-profit
-
Klaudia Marino
GrokIt Strategies
Industry Focus: Retail, Services, Healthcare, and Public Safety Behavior Change
Techniques: Qualitative Research
Experience: Product Development, Concept Evaluation
-
Linda A. Anderson
Anderson Research LLC
Industry Focus: Fintech, Healthcare, Technology, Consumer Electronics and Business Services
Techniques: Qualitative Research, Focus Groups, IDIs
Experience: Concept Development
-
Rachel Romano
Veritas Insights
Industry Focus: Pharma, CPG, Entertainment and Media, Healthcare
Techniques: Focus groups, IDIs, Online Bulletin Boards, Ethnography
Experience: Branding, Consumer Journey, New Product Development
Strategic Partners (International)
-
Gwenaëlle de Kerret, Ph.D.
Semiologist (France)
Industry Focus: FMCG, Services, Luxury Brands and Public Organizations
Techniques: Semiotics, Projective, Ethnography, Focus Groups, IDIs
Experience: Branding, Innovation, Design Projects
-
Marta Villanueva
NuThinking (U.S./Latin America)
Industry Focus: CPG, Retail, Food/Beverage, Advertising, QSR, Hispanic Market Research
Techniques: Shop-alongs, Focus Groups, IDIs, Bulletin Boards
Experience: Advertising, Cultural Strategy, Brand Evaluation
-
Ricky Xie
Hycon Research(China)
Industry Focus: FMCG, Home Appliance, Luxury Goods and Services, Hotels, IT, Healthcare
Techniques: Bulletin Boards, Webcams, Large-Scale Qualitative
Experience: Usage & Attitude Research, Brand Positioning
Experienced Qualitative Consultants
Decision Analyst has over four decades of qualitative research experience and is a leader in innovative qualitative techniques. Our experienced moderators can recommend the qualitative technique best suited to your research needs.
For more information on our Qualitative Research services, please email Clay Dethloff, Senior Vice President, at cdethlo@decisionanalyst.com) or call him at 1-800-ANALYSIS (262-5974) or 1-817-640-6166.