The package on a retail shelf is the last opportunity to influence consumers before they decide to buy. It’s the final sales pitch at the “moment of truth.”
The goal of Decision Analyst's Customer Experience Optimization is to help companies maximize long-term profitability through reaping the "lifetime value" of its customers.
The brand name is a “bucket” that, over time, you hope to fill with goodwill and positive feelings about your product. NameScreen® is our online system to identify the best names.
The information derived from online communities is a qualitative tool to gain insight into the consumer's mind and proclivities.