Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

Successful segmentation not only depends on understanding how segments differ from one another, but also on how to apply the results.

No one knows how the an audience will respond to an ad. Without research, it’s just a “guessing game.” CopyTest® helps take the guesswork out of advertising.

Concept testing is the science of divining the imagination, of evaluating new product/service ideas so that the potentially successful ones are identified early on.