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Today's Service Spotlight
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Free Stats Software
Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.
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Advertising Research
No one knows how the an audience will respond to an ad. Without research, it’s just a “guessing game.” CopyTest® helps take the guesswork out of advertising.
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Concept Testing
Concept testing is the science of divining the imagination, of evaluating new product/service ideas so that the potentially successful ones are identified early on.
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Marketing Segmentation
Successful segmentation not only depends on understanding how segments differ from one another, but also on how to apply the results.
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