Concept testing is the science of divining the imagination, of evaluating new product/service ideas so that the potentially successful ones are identified early on.
No one knows how the an audience will respond to an ad. Without research, it’s just a “guessing game.” CopyTest® helps take the guesswork out of advertising.
The goal of Decision Analyst's Customer Experience Optimization is to help companies maximize long-term profitability through reaping the "lifetime value" of its customers.
Decision Analyst’s in-home product testing system, Optima®, can help companies achieve clear-cut product superiority in a category and build brand share and boost