Marketing Research for Governmental Entities

The Government Research Group within Decision Analyst conducts a wide range of research projects for federal, state, and local governments, and governmental agencies.

The Government Research Group conducts a wide range of research projects for governmental entities, including advanced analytics, modeling, simulation, forecasting, optimization, predictive analytics, analytical consulting, and scientific surveys.

Economic Impact Analysis

What are the ultimate economic effects of a new museum, a new sports stadium, the expansion of a zoo, the building of a new store, or the development of a new airport? What are the contributions to the local economy from a university, a research and development center, a business incubator, a bookstore, a local attraction, a new mass transit system, or a library?

The term “economic impact analysis” refers to the rigorous surveys, research, and modeling to estimate the direct and indirect economic effects of an entity or event on the local, county, state, or U.S. economy, as measured by employment, tax revenue, income, or gross product (overall economic output).

Data Collection Platforms

We support five data collection platforms so that we can objectively propose the data collection method best suited to your needs, budgets, and study objectives.

  • Online research—worldwide
  • Personal interviews (mall-intercept, on-site interviews, and door-to-door interviews)—U.S. and international
  • Mail surveys—U.S. and international
  • Telephone interviewing—U.S. and international
  • Interactive voice response (IVR)—Automated telephone surveys

In addition to traditional modes of data collection (telephone, mail, and in-person) Decision Analyst specializes in Internet research for both quantitative and qualitative studies. The firm’s American Consumer Opinion® panel is one of the largest (and most representative) online panels in the world. These double opt-in panels are all carefully recruited and rigorously managed. Recruiting of new panel members is continuous. 

Decision Analyst's research specialists have worked with many local, state, and federal governments and has obtained the required high response rates as defined by the Office of Management and Budget (OMB) for those projects.

Marketing Research Services

If you would like more information on conducting marketing research for Governmental Entities, please contact Felicia Rogers, Executive Vice President, by emailing her at, or by calling 1-800-ANALYSIS (262-5974) or 1-817-640-6166.