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Here is a quick look at the types of teams that support custom research and consulting efforts, and how their unique skill sets might benefit you and your company.
read moreDecision Analyst's experts have shared their knowledge and advice in the following white papers, blogs, and videos. The topics cover innovation, marketing research, and advanced analytics.
Surveys designed to measure consumers’ awareness of various products/brands, the usage or consumption of those products/brands, and related attitudes and perceptions.
A test for the difference among the means of two or more variables.
Same meaning as Arithmetic Mean or Mean. A measure of central tendency, like the median and the mode. It is calculated by summing a series of values and dividing the sum by the number of values.
Decision Analyst’s proprietary mathematical model used to predict advertising effectiveness in CopyTest® and PackageTest®.
A multivariate statistical technique that is used to simulate real-world consumer purchasing behavior. Volumetric Choice Modeling is ideal for product categories where multiple products are purchased over relatively short periods of time and repeat purchase volume is an important consideration.
Here is a quick look at the types of teams that support custom research and consulting efforts, and how their unique skill sets might benefit you and your company.
read moreThe growing number of choices these days for everything from dog food to TV shows to wellness can cause anxiety and decision paralysis. What can brands do to help make purchasing decisions less stressful?
read moreThis blog's author was struck by the similarities and differences between conducting Segmentation research and the process, and impact, of voting.
read moreProduct testing is critical to the launch of new products. Here are 4 tips by Lesley Johnson that will help ensure a successful quantitative home-use test.
read moreDecision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
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