My (Mis)Adventures In AI
Decision Analyst's Tom Allen set out on a path to see how well AI can analyze unstructured data. Read about his journey as he has Gemini and ChatGPT analyze a large dataset of unstructured data.
read moreDecision Analyst's experts have shared their knowledge and advice in the following white papers, blogs, and videos. The topics cover innovation, marketing research, and advanced analytics.
A series of four questions about pricing perceptions that theoretically reveal an optimal price for a product or service. Created in 1976 by Dutch economist, Peter van Westendorp, the model is sometimes referred to as the Price Sensitivity Meter (PSM).
Geographical area from which the customers for a business are drawn; it can be as small as a section of a city or as large as the entire country.
Sometimes referred to as New Product Sales Forecasting, Volumetric Forecasting usually projects sales volume for a new product or service during its introductory year.
Historically, an in-store audit-based service to measure retail sales of food, household supplies, beauty aids, and related products sold through supermarkets and major retailers. Store audits replaced over time by Scanner data and Panel data.
Focus groups that are conducted in a facility and broadcast to observers in distant locations. Also, the term refers to focus groups wherein off-location respondents are remotely linked using video technology.
Decision Analyst's Tom Allen set out on a path to see how well AI can analyze unstructured data. Read about his journey as he has Gemini and ChatGPT analyze a large dataset of unstructured data.
read moreThe SIR Annual Conference was a great event and it covered a lot of information. There were 3 themes that stood out during the event: Inclusivity, Innovation, and AI.
read moreIn her new role, Rogers will continue to manage several of the company’s client service teams and will take on an expanded role in overall company leadership.
read moreA more direct route to becoming more creative is understanding what creativity is, the conditions under which it happens, and how to make it happen.
read moreDecision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
View MoreKeep up to date with what is going on at Decision Analyst and the latest consumer trends data.
View MoreVideos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.
View MoreSign Up for Marketing Research Advice