Decision Analyst's experts have shared their knowledge and advice in the following white papers, blogs, and videos. The topics cover innovation, marketing research, and advanced analytics.

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Segmentation Research Series

Persona Development

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Strategy Research Series

Brand Strategy

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One-off Videos

MaxDiff: 3 Popular Applications

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Webinar Series

Advertising Pretesting Research

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Media Mix Minute

Media Mix Modeling

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Leadership Strategy Interviews

Angela Smith of Talking Rain

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Marketing Research Glossary

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Research Resources

Free Stats Software

Free Stats Software

Decision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.

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Decision Analyst Press Releases


Keep up to date with what is going on at Decision Analyst and the latest consumer trends data.

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Library of Marketing Research Resources


Videos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.

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