Home Improvement & Trade Research

  • Marketing Research for Home Improvement & Trade Research
    The home improvement industry, as a whole, has enjoyed recent growth partially fueled by a thriving real estate sector.
    At the same time, home services providers are plagued with a significant labor shortage that is predicted to expand at an alarming rate. What can manufacturers, service providers, and retailers do to continue propelling business forward?
Marketing Research Services

Decision Analyst helps leading manufacturers, retailers, and allied companies in the home improvement industry understand what drives their key constituencies. From channel partners to homeowners, we routinely conduct research that leads to breakthrough new product ideas, a better understanding of consumer and contractor decision making, insight into the shopper's journey, and much more.


Our experience spans roofing, windows, flooring, HVAC, cabinets, plumbing, paint, lighting, tools, and more. We also have a great deal of experience with contractors, distributors, and dealers, having conducted qualitative research, jobsite observation and interviews, and surveys.

HVAC Research

Decision Analyst developed and produces the American Home Comfort study, the largest knowledge base of homeowner behaviors, perceptions, and attitudes related to energy efficiency, home comfort, and HVAC.

Our expertise in HVAC has allowed us to work with and support the leading equipment manufacturers, service providers, and industry associations.

Marketing Research Services

If you would like more information on conducting Home Improvement Research, please contact Felicia Rogers, Executive Vice President (frogers@decisionanalyst.com), or Bonnie Janzen, Executive Vice President (bjanzen@decisionanalyst.com), at 1-800-ANALYSIS (262-5974) or 1-817-640-6166.


Department Director

ON AIR Podcast

Hillary Semmelman, Decision Analyst’s Home Comfort champion, has shared insights from the 2022 American Home Comfort report on a recent ON AIR podcast episode with Joseph Jones and Dave Chatmon of Lennox Learning Solutions. The episode, “From Data To Decisions: Unveiling Homeowner Behavior” launched Wednesday, September 20 and is available on any podcast platform. Apple List of Platforms