Insider Series Webinar

Advertising Pretesting
presented by Jerry W. Thomas and Bonnie Janzen
We believe in the power of advertising. One key to creating powerful advertising is pretesting executions before they air. Pretesting provides a consistent feedback loop to help improve each commercial. In this webinar, we will discuss:
  • Barriers to creating effective advertising.
  • Core measures that predict advertising success.
  • Best practices to guide advertising pretesting.
  • Case stories to illustrate pretesting’s prowess.

Contact Decision Analyst

If you would like a pdf copy of the presentation please contact Jerry W. Thomas, President/CEO, he can be emailed at or Bonnie Janzen, Executive Vice President, she can be emailed at Both presenters may be reached at 1-800-262-5974 or 1-817-640-6166.