Insider Series Webinar

Machine Learning Segmentation in the Digital Age
presented by Dustin Cannon, The Dallas Morning News and John Colias, Decision Analyst

In this webinar, we will discuss the role of qualitative research, projective techniques, ideation, and concept evaluation have on new product development.

This webinar is a case study that shows how Decision Analyst aided the Dallas Morning News in creating a machine learning segmentation algorithm in order to improve traffic to its website and ultimately advertising revenue. Please join us for the next webinar in the Insider Series as we explore machine learning segmentation. The presenters will be Dustin Cannon, Manager Database Analytics of the Dallas Morning News and John Colias, Ph.D., Senior Vice President of Decision Analyst..

Design Thinking Applications

Contact Decision Analyst

If you would like a pdf copy of the presentation please contact either John Colias, Senior Vice President, he can be emailed at or he may be reached at 1-800-262-5974 or 1-817-640-6166.

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