Sales Forecasting and Sales Modeling
Sales forecasting can be focused on an industry, an individual company, or specific brands.Typically, these forecasts are updated monthly or quarterly and provide national as well as regional projections. These short-range and long-range analyses and forecasts can help companies understand the fundamental forces that drive their sales—nationally and regionally.
The results from a ConceptTest® study, combined with marketing plan data and target-market size, can be entered into Decision Analyst’s simulation models to predict a new product's retail sales (depletions) during its first year of introduction. Product categories include:
- Consumer packaged goods
- Consumer durables
- Over-the-counter (OTC) medicines
- Ethical pharmaceuticals
- Business-to-business (B2B) products
- Many different services
These analyses help companies better understand the future economic environment and its impact on their businesses. Economic forecasts are usually updated monthly or quarterly and include national and regional trends.
Analytical Consulting Services
Decision Analyst’s strengths in statistics and mathematics, simulation, modeling, and optimization provide the analytical foundation to address complex business and strategy issues. If you would like more information or would like to discuss a possible project, please contact Jerry W. Thomas, President/CEO (firstname.lastname@example.org) or Elizabeth Horn, Ph.D., Senior Vice President of Advanced Analytics (email@example.com) by call 1-800-ANALYSIS (262-5974) or 1-817-640-6166.