Sales Forecasting and Sales Modeling

Sales forecasting can be focused on an industry, an individual company, or specific brands.

Sales Forecasting and Sales Modeling

Typically, these forecasts are updated monthly or quarterly and provide national as well as regional projections. These short-range and long-range analyses and forecasts can help companies understand the fundamental forces that drive their sales—nationally and regionally.

New Product Sales Forecasting (Conceptor® Volumetric Forecasting)

The results from a ConceptTest® study, combined with marketing plan data and target-market size, can be entered into Decision Analyst’s simulation models to predict a new product's retail sales (depletions) during its first year of introduction. Product categories include:

  • Consumer packaged goods
  • Consumer durables
  • Over-the-counter (OTC) medicines
  • Ethical pharmaceuticals
  • Business-to-business (B2B) products
  • Many different services

Economic Forecasting and Modeling

These analyses help companies better understand the future economic environment and its impact on their businesses. Economic forecasts are usually updated monthly or quarterly and include national and regional trends.

Analytical Consulting Services

Decision Analyst’s strengths in statistics and mathematics, simulation, modeling, and optimization provide the analytical foundation to address complex business and strategy issues. If you have Advanced Analytics questions you would like to discuss, please contact Elizabeth Horn, Ph.D., Senior Vice President, Advanced Analytics ( or Jerry W. Thomas, Chief Executive Officer ( via email or call 1-800-ANALYSIS (262-5974) or 1-817-640-6166.