Blogs by Clay Dethloff

2017

  • Shopping Research

    In today’s world, what role do retail stores and establishments play in the consumer’s purchase journey?

    What are your customers actually doing inside your retail store or establishment when they purchase a product or service? As a retailer, how do your “brick and mortar” establishments fit into the consumer’s purchase journey, compared to online shopping?
    more

  • 26Jul
    Keep an Outward Focus
    Posted by Clay Dethloff
    Customer Horizon

    Throughout history, we have looked toward the horizon to see what is before us as we chart our ways through the seas.

    We are trying to find the smoothest course or, at the very least, trying to avoid the hidden reefs. In business, we too often look inward within our “ships”  (or companies or organizations) and focus on the here and now, rather than what may be a ways off, out on the horizon. It is not that these internally focused efforts are unnecessary, but it is critical that our organizations also continue to keep an eye looking outward in order to keep watch for paths forward, small areas of turbulence, or for gale-force storms.
    more

  • 28Mar
    We Need to Motivate Those Segments
    Posted by Clay Dethloff
    Motivating Marketing Segmentation

    Market segmentation as a practice has been around for a while now, and companies and organizations around the world are using segmentation to identify those groups of customers who have similar wants and needs and to then try to fulfill those needs.

    As segmentation has evolved, many types of segmentation schemes have been developed; there are segments by product or service needs, sensitivity to price, geographic area, demographic segment, or psychographics and lifestyles. Each of these segmentation types can have their benefits or place.
    more

Contact Decision Analyst

If you would like more information on Qualitative Research or Innovation Services, please contact Clay Dethloff by emailing cdethlo@decisionanalyst.com or calling 1-817-640-6166.

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