Clay Dethloff Blogs
Clay Dethloff is an expert qualitative researcher who excels in uncovering consumer perceptions and motivations. Below is a collection of blogs he has written.
Driving Results:
Bringing Qualitative and Quantitative Together (pdf file)
Integrating qualitative with quantitative can lead to more actionable insights.
Speed of Implementation:
Why It’s the Ultimate Competitive Advantage
How do you energize an entire organization to adopt a new roadmap?
“Disconnecting” the Customer-Brand Connection
What happens when a brand we love or grew up with makes a change that feels like a betrayal?
Is the Juice Worth the Squeeze?
Activation Workshops are extremely effective in both consumer and B2B environments.
The Art of Pivoting
Utilizing insights and data to pick a direction to pivot to, will help to ensure a successful change.
Super Bowl…
Are You Ready For Some Ads?
It is critical that the ads have a purpose and a driving strategy, and fits within the overall campaign.
The Eye Of The Beholder
To better understand the consumer perspective, and make sure that we do understand the world from the “eye of the beholder” (i.e. consumer)
Newton’s Law of Inertia:
Conduct a Consumer Checkup
Organizations need to understand who their current customers are and the issues that are important to them.
Where’s My Herd?
Connecting with Consumers
People by nature seek to belong to groups, and a general sense of community is important and needed.
Workshops: A Conduit For Change
At its top levels, workshops provide the opportunity for organizations to internalize and process information
Breaking Through Information Polarization In An Online World
What happens when Information Polarization is taken out of the consumers’ hands?
Helping Your “Garden” to Thrive:
Ideas to Help Your Business Grow
Business, like gardening, is not static; it’s a living and changing thing. With both, you have to expect the unexpected.
What Are Consumers’ Current In-Store Shopping Behaviors
As a retailer, how do your “brick and mortar” stores fit into the consumer’s purchase journey?
Keep an Outward Focus
We too often look inward and focus on the here and now, rather than what may be a ways off, out on the horizon.
We Need to Motivate Those Segments
Regardless of how segments are developmented, once the segments are identified, the question always becomes, ‘Now what do we do?’