Decision Analyst invests heavily in the continuing improvements of DecisionSystems™. These standard systems yield more actionable results because of normative data, action standards, and analytical models.
Decision Analyst’s proprietary DecisionSystems™ include:
Conceptor® Volumetric Forecasting
- Brand Equity Analyzer™
- Brand Equity Monitor™
Customer Experience Optimization
- SellingPower™ Model. A predictive mathematical model, based on emotional and rational variables, determines overall effectiveness of an ad, package, or promotion.
- Diagnostic Robustness. All DecisionSystems™ seek to explain the why, —the causes—so that improvements can be made.
- Global Reach. All DecisionSystems™ can be executed online in any country and in up to 30 different languages.
- Normative Database. Normative databases of thousands of DecisionSystem™ tests provide benchmarks. Decision Analyst also recommends the use of competitive tests to help set target scores and action standards.
- Worldwide Online Panels. Decision Analyst’s proprietary online panels, containing more than seven million consumers, provide sampling flexibility and a consistent, precise data collection platforms across countries.
- Validity. Major measurements are validated for new and established products.
Decision Analyst Services
If you would like more information about Decision Analyst’s DecisionSystems™, please contact Jerry W. Thomas, President/CEO, by emailing him at email@example.com, or by calling 1-800-ANALYSIS (262-5974) or 1-817-640-6166.