Decision Analyst

Contact Us: 1-817-640-6166

Innovation & Qualitative Research Services

Today's Service Spotlight

  • Ethnographic Research

    Using technology and traditional ethnographic research to help marketers gain a deeper understanding of the consumers' perceptions, attitudes, and beliefs that drive purchasing decisions.

  • Marketing Segmentation

    Successful segmentation depends on understanding what consumers need, how groups of consumers differ from one another, and how consumers decide among products.

  • Choice Modeling

    Experimental designs that are tailored to the specific objectives, constraints, and variables of the project to predict consumer preferences and purchasing behaviors.

  • Innovation Services

    Using exceptionally creative consumers in the creativity process to improve marketing and new product development.