Innovation & Qualitative Research Services
Today's Service Spotlight
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Online Communities
The information derived from online communities is a qualitative tool to gain insight into the consumer's mind and proclivities.
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Innovation Services
Using exceptionally creative consumers in the creativity process to improve marketing and new product development.
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In The Moment
Being in the moment with the customer is the key to getting the most complete understanding possible.
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Ethnographic Research
Using mobile, online and traditional ethnographic methods to help marketers gain a deeper understanding of the consumers' perceptions, attitudes, and beliefs.
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