Innovation & Qualitative Research Services

Today's Service Spotlight

  • Large-Scale Qualitative

    Speed and agility, accuracy and insight. Big qual research utilizes online, interactive sessions to explore consumer motivations.

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  • Ethnographic Research

    Using mobile, online and traditional ethnographic methods to help marketers gain a deeper understanding of the consumers' perceptions, attitudes, and beliefs.

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  • Online Communities

    The information derived from online communities is a qualitative tool to gain insight into the consumer's mind and proclivities.

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  • Innovation Services

    Using exceptionally creative consumers in the creativity process to improve marketing and new product development.

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