Insider Series Webinar

The Fundamentals of Volumetric Forecasting
presented by Jerry W. Thomas
 
 

New product sales forecasting evolved rapidly in the Consumer Packaged Goods (CPG) or Fast Moving Consumer Goods (FMCG) industries after World War II. New products were initially evaluated via store tests, and later by introducing the new product into several cities (test markets) and tracking actual sales for a year or two. Based on sales results in the test markets, national sales estimates were derived via extrapolation. Test markets evolved over the years into Laboratory Test Markets (LTMs) or Simulated Test Markets (STMs). This Webinar will focus on basic concepts of new product volumetric forecasting for CPG or FMCG categories, but some of the techniques can be applied to forecasting sales of new durable goods or new services. Volumetric forecasting techniques can also be applied to calculating the sales volume changes that might result from changes in marketing inputs. The roles of choice modeling and agent-based simulation will be discussed, too. The presentation will take about 30 minutes, followed by questions.

Contact Decision Analyst

If you would like a pdf copy of the presentation please contact Jerry W. Thomas, President/CEO, he can be emailed at jthomas@decisionanalyst.com or he may be reached at 1-800-262-5974 or 1-817-640-6166.