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  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

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  • Choice Modeling

    Experimental designs that are tailored to the specific objectives, constraints, and variables of the project to predict consumer preferences and purchasing behaviors.

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  • In The Moment

    Being in the moment with the customer is the key to getting the most complete understanding possible.

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  • Marketing Segmentation

    Successful segmentation depends on understanding what consumers need, how groups of consumers differ from one another, and how consumers decide among products.

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Marketing Researchand Analytical Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:

  • Develop optimal marketing strategies
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  • Improve product quality
  • Increase advertising effectiveness
  • Improve package communications
  • Strengthen promotional programs
  • Accelerate new product development
  • Optimize the shopping experience
  • Improve marketing and distribution systems

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Recent News

  • Marketing Research Blog Your Secret CX Weapon: In Managing Customer Experience, Don't Forget Your Employees The customer experience is as important as the products and services a company provides. Any brand’s or retailer’s best path to an optimized customer experience is with its frontlines: their cashiers, waiters/waitresses, store managers, customer-service team members, etc. These are the people who interact with customers every day and can make or break a positive experience. How can you ensure employees take an active role in optimizing the customer experience?
  • Marketing Research Blog Suppressors Demystified: The Silent Influencers of Data in Statistical ModelingSuppressors are rarely talked about in the marketing research community. Suppressors are variables that when added to a regression model, change the original relationship between X (a predictor) and Y (the outcome) by making it stronger, weaker, or no longer significant. What can researchers do when encountering problem suppressors?
  • Marketing Research Blog Key Strategy Questions By Bonnie Janzen“To be or not to be, that is the question” famously asked by Shakespeare’s Hamlet as he pondered the value of choosing life over death. In business, opposing positions (such as Hamlet’s) often lead to asking more marketing-nuanced versions of this question: What does your brand or your company wish to be? Or what does your brand or company not wish to be? The answers to these questions form the essence of your company’s strategy.
  • Segmentation Video Series: Introduction to Market Segmentation

Segmentation Series Videos

These 14 short videos outlay the basics a successful market segmentation project from the initial planning phase to applying the results to your business.

Segmentation Video Series

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