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  • Homeowner Comfort 2019

    The American Home Comfort Study is the largest knowledge base of homeowner behaviors, perceptions, and attitudes related to energy efficiency, home comfort, and HVAC.

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  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

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  • In The Moment

    Being in the moment with the customer is the key to getting the most complete understanding possible.

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  • Advertising Research

    No one knows how the an audience will respond to an ad. Without research, it’s just a “guessing game.” CopyTest® helps take the guesswork out of advertising.

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Marketing Researchand Analytical Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:

  • Develop optimal marketing strategies
  • Build stronger brands
  • Improve product quality
  • Increase advertising effectiveness
  • Improve package communications
  • Strengthen promotional programs
  • Accelerate new product development
  • Optimize the shopping experience
  • Improve marketing and distribution systems

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Recent News

  • Marketing Research Blog Workshops: A Conduit For Change Workshops allow all of the relevant stakeholders involved in a brand, a new concept, an existing product line, etc., to come together at one time to begin the process of moving decisions and behaviors through the organization.
  • Strategy Video Series: Brand Strategy
  • Marketing Research Blog My Path To Purchase by Tom Allen How many new products are introduced in the U.S. each year? Trying to specify consumers’ purchase paths (the behaviors and inputs that impact shoppers’ decisions) is often very challenging. In most cases, purchase decisions are unique to each individual and are composed of numerous decisions that take place subconsciously. These subconscious decisions are also influenced by outside factors, ingrained habits, and biased perspectives that consumers won’t admit to. So why do we try?
  • Strategy Video Series: Introduction to Strategy

Strategy Video Series

Decision Analyst is creating a new video series on Strategy and Strategy Research. These videos outlay the basics a successful how to optimize your marketing strategy, strengthen your product offerings, and maximize your pricing using marketing research. Videos will be posted every 2 weeks this fall.

Webinars

Segmentation Series Videos

These 14 short videos outlay the basics a successful market segmentation project from the initial planning phase to applying the results to your business.

Segmentation Video Series

Decision Analyst, Top 10 Research Agency*

Decision Analyst consistently ranked among the top 10 research agencies in the U.S.*

*Source: Prevision Corporation's Annual Quality and Value Benchmarking Surveys among Corporate Research Buyers.

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