Decision Analyst

Contact Us: 1-817-640-6166

Strategic

Marketing Research

and Advanced Analytic Services

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Predicting

the Future

with Analytic Vision

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Global

Solutions

for business problems

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  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

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  • Innovation Services

    Using exceptionally creative consumers in the creativity process to improve marketing and new product development.

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  • Choice Modeling

    Experimental designs that are tailored to the specific objectives, constraints, and variables of the project to predict consumer preferences and purchasing behaviors.

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  • Marketing Segmentation

    Successful segmentation depends on understanding what consumers need, how groups of consumers differ from one another, and how consumers decide among products.

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Marketing Researchand Analytical Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytcs and modeling to help companies:

  • Develop optimal marketing strategies
  • Build stronger brands
  • Improve product quality
  • Increase advertising effectiveness
  • Improve package communications
  • Strengthen promotional programs
  • Accelerate new product development
  • Optimize the shopping experience
  • Improve marketing and distribution systems

Recent News

  • Marketing Research Blog: Clean and Pure SamplingOften these new companies were good at building online panels, but they didn’t have a clue about how to pull representative samples. Here are the systems and practices that Decision Analyst employs in its pursuit of “clean and pure” online samples:
  • Marketing Research Blog:E-commerce. The Best Thing Since Sliced Bread The world of retail has always been fast-moving and ever-changing. E-commerce has accelerated this phenomenon. E-commerce is, in fact, the best thing since sliced bread!
  • Decision Analyst Press Release: Brexit Appears To Be Taking Toll on the U.K., Economic Survey Shows The United Kingdom’s (U.K.) decision to exit the European Union, a move referred to as “Brexit," appears to be weakening the country’s economy, according to an ongoing monthly economic survey of the world’s leading nations by Decision Analyst.

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Webinars

Decision Analyst Insider Series educational webinars for Marketers and Marketing researchers.

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Articles

Free white papers and articles on different marketing research techniques.

White Papers

Case Studies

Case Studies detailing Decision Analyst's experience from innovation and qualitative research to quantitative research and advanced analytics.

Case Studies