Marketing Research

and Advanced Analytic Services

Learn More

Ranked #1

Research Agency

in the U.S.

Learn More



for business problems

Learn More
  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

  • Ranked Research Agency

    Decision Analyst was ranked the #1 Research Agency in the U.S. by Corporate Buyers. The Firm scored #1 on Overall Satisfaction, Data Quality, Analytical Skills, and On-Time Delivery.

  • Advertising Research

    No one knows how an audience will respond to an ad. Without research, it’s just a “guessing game.” CopyTest® helps take the guesswork out of advertising.

  • Concept Testing

    Concept testing is the science of divining the imagination, of evaluating new product/service ideas so that the potentially successful ones are identified early on.


Marketing Researchand Analytical Consulting

Marketing Research and Marketing Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:

  • Optimize marketing strategies.
  • Build stronger brands.
  • Enhance customer experience.
  • Boost advertising effectiveness.
  • Improve package communication.
  • Accelerate new product development.
  • Perfect product quality.
  • Drive Growth

Recent News

  • Decision Analyst Can Help You...
  • Marketing Research BlogThe Top 5 Question Types to Include in Market SegmentationIn market segmentation, the distinctiveness of the segments depends on the types of questions used in the segmentation analysis. Typically, market segmentation uses 5 question types in the analysis so that segments differ on many facets (needs, behaviors, psychographics, personality characteristics, and demographics), not just needs. Analyzing the data using a variety of these 5 question types gives a holistic view of the consumer market.
  • Marketing Research Blog Pricing Research: The Good, The Bad, And The Good EnoughA comparison of 3 different pricing research methods: Choice Modeling vs. Van Westendorp vs. Gabor-Granger. Choice modeling techniques--the “good” pricing methods--should be recommended first to assess product pricing. When clients are budget-strapped and time-pressed though, “good enough” methods, such as the Gabor-Granger analysis, can provide sufficient guidance for the product’s place on the price spectrum.

Download Our Complimentary Report

The Consumer Trends(May 2023: Travel & Leisure) report focuses on the current consumer experience and the impact of the past few years.

Download the Report

Counterfeit Check Scam

If you think you've been targeted by a counterfeit check scam, report it immediately to any of the following agencies

  1. The Federal Trade Commission at FTC Complaint Assistant.
  2. The U.S. Postal Inspection Service at (if you received the check in the mail).