Strategic

Marketing Research

and Advanced Analytic Services

Learn More

Predicting

the Future

with Analytic Vision

Learn More

Global

Solutions

for business problems

Learn More
  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

    more
  • Advertising Research

    No one knows how the an audience will respond to an ad. Without research, it’s just a “guessing game.” CopyTest® helps take the guesswork out of advertising.

    more
  • Concept Testing

    Concept testing is the science of divining the imagination, of evaluating new product/service ideas so that the potentially successful ones are identified early on.

    more
  • Marketing Segmentation

    Successful segmentation not only depends on understanding how segments differ from one another, but also on how to apply the results.

    more

Marketing Researchand Analytical Consulting

Marketing Research and Marketing Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:

  • Develop optimal marketing strategies
  • Build stronger brands
  • Improve product quality
  • Increase advertising effectiveness
  • Improve package communications
  • Strengthen promotional programs
  • Accelerate new product development
  • Optimize the shopping experience
  • Improve marketing and distribution systems

Join Our Email List

Subscribe for blog updates & webinar announcements
Cancel

Recent News

  • Marketing Research Survey Consumer Reactions to Covid-19 Three-fourths of Americans tell us their area is beginning to relax shelter-in-place orders. Consequently, some are starting to venture out more. Among these people, the most common “re-entry” activities have been to utilize delivery/curbside pickup from a restaurant and curbside pickup from a retailer.
  • Strategy Leadership Series: An Interview with Aldo Zucaro, CooperVision
  • Marketing Research Blog 7 Steps Out of the Unknown Product & Branding StrategyThere was so much promise and excitement at the start of the year and the decade, but now COVID-19 and its economic fallout has had tragic consequences for many companies and industries. Now we must pick ourselves up and find our way through what might be the biggest challenge an organization or industry has ever faced. These 7 steps will help you focus on reimaging your brand by focusing on your product roadmap and reviewing your brand positioning.
  • Segmentation Video Series: Introduction to Segmentation

Download Our Free Covid-19 Consumer Reactions Report

The Decision Analyst Covid-19 Consumer Report (Updated June 2) includes our observations from talking with and surveying over 4,500 U.S. consumers over 7 waves.

Download the Report

Decision Analyst, Top 10 Research Agency*

Decision Analyst consistently ranked among the top 10 research agencies in the U.S.*

Decision Analyst ranked in the top 10 on Overall Satisfaction, Analytic skills, Communication skills, and On Time Delivery.
*Source: Prevision Corporation's Annual Quality and Value Benchmarking Surveys among Corporate Research Buyers.

About Us

Segmentation Series Videos

These 14 short videos outlay the basics a successful market segmentation project from the initial planning phase to applying the results to your business.

Segmentation Video Series