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Marketing Research

and Advanced Analytic Services

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  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

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  • Choice Modeling

    Experimental designs that are tailored to the specific objectives, constraints, and variables of the project to predict consumer preferences and purchasing behaviors.

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  • Marketing Segmentation

    Successful segmentation depends on understanding what consumers need, how groups of consumers differ from one another, and how consumers decide among products.

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  • Ethnographic Research

    Using mobile, online and traditional ethnographic methods to help marketers gain a deeper understanding of the consumers' perceptions, attitudes, and beliefs.

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Marketing Researchand Analytical Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:

  • Develop optimal marketing strategies
  • Build stronger brands
  • Improve product quality
  • Increase advertising effectiveness
  • Improve package communications
  • Strengthen promotional programs
  • Accelerate new product development
  • Optimize the shopping experience
  • Improve marketing and distribution systems

Recent News

  • Marketing Research Webinar: Product Testing In The "Real World" With IHUTsFor products that are used at home, an IHUT (in-home usage test)—where consumers test products at home in a "real world" environment, using them as they normally would—is the most accurate, most predictive, and most actionable product test possib The presentation will take about 35 minutes, followed by questions. This webinar will be held on May 10, 2017.
  • Marketing Research Blog:On Being Frictionless: The Customer ExperienceLately, there have been a number of articles written about whether a company should aim to be truly frictionless, or if perhaps the ability to offer the consumer a memorable experience is somehow at odds with being frictionless. In other words, does being frictionless equate to being invisible? I am going to argue no to that notion. Come on!
  • Marketing Research Blog: Potential Business Opportunities in Cuba Now that U.S. travel restrictions have been eased, Americans are joining the mix of Canadians and Europeans who visit Cuba every year. As the country opens up what are the potential business opportunities for American Companies?

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Webinars

Decision Analyst Insider Series educational webinars for Marketers and Marketing researchers.

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Articles

Free white papers and articles on different marketing research techniques.

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Case Studies

Case Studies detailing Decision Analyst's experience from innovation and qualitative research to quantitative research and advanced analytics.

Case Studies