Marketing Research

and Advanced Analytic Services

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the Future

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for business problems

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  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

  • Large-Scale Qualitative

    Speed and agility, accuracy and insight. Big qual research utilizes online, interactive sessions to explore consumer motivations.

  • Concept Testing

    Concept testing is the science of divining the imagination, of evaluating new product/service ideas so that the potentially successful ones are identified early on.

  • Marketing Segmentation

    Successful segmentation depends on understanding what consumers need, how groups of consumers differ from one another, and how consumers decide among products.


Marketing Researchand Analytical Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:

  • Develop optimal marketing strategies
  • Build stronger brands
  • Improve product quality
  • Increase advertising effectiveness
  • Improve package communications
  • Strengthen promotional programs
  • Accelerate new product development
  • Optimize the shopping experience
  • Improve marketing and distribution systems

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Recent News

  • Marketing Research Blog When “Good Enough” Isn’t Good Enough … To Really Drive The Growth Your Business Is Craving We’re all moving faster and being pressured to further pick up that already-brisk pace. One result of this increasing speed in the business world is the tendency, even necessity to settle for “good enough.” If we can accomplish some portion of what we need by the deadline, that will be good enough. Or is it?
  • Segmentation Video Series: Applying Segmentation Results to Marketing Communications
  • Marketing Research Blog Helping Your “Garden” to Thrive: Ideas to Help Your Business GrowBusiness, like gardening, is not static; it’s a living and changing thing. With both, you have to expect the unexpected and be prepared for it. An early frost as well as various insects can derail or completely wipe out a garden. Similarly; recalls, poor product launches, new competitors, the threats of trade wars, etc., can cause businesses to perform below expectations.

Segmentation Series Videos

Short informative videos market segmentation issues based on our knowledge and experience over 40 years.

Segmentation Video Series


Decision Analyst Insider Series informative webinars for Marketers and Marketing researchers.



Free white papers and articles on different marketing research techniques.

White Papers