Marketing Research

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  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

  • Ranked Research Agency

    Decision Analyst was ranked the #1 Research Agency in the U.S. by Corporate Buyers. The Firm scored #1 on Overall Satisfaction, Data Quality, Analytical Skills, and On-Time Delivery.

  • Marketing Segmentation

    Successful segmentation not only depends on understanding how segments differ from one another, but also on how to apply the results.

  • Advertising Research

    No one knows how the an audience will respond to an ad. Without research, it’s just a “guessing game.” CopyTest® helps take the guesswork out of advertising.


Marketing Researchand Analytical Consulting

Marketing Research and Marketing Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:

  • Develop optimal marketing strategies
  • Build stronger brands
  • Improve product quality
  • Increase advertising effectiveness
  • Improve package communications
  • Strengthen promotional programs
  • Accelerate new product development
  • Optimize the shopping experience
  • Improve marketing and distribution systems

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Recent News

  • Marketing Research Blog“I Know You’re Out There” Engaging Hard-To-Reach Tradespeople And Heavy Industry ProsSo, what can we do to best reach these hard-to-find but vital segments? While there’s sometimes a magic panel (where caution is advised) or other freely available list to turn to, there are some best practices and techniques available to increase our odds in the event that’s not the case.
  • Marketing Research Blog Optimizing Parts Of A WholeCommentary on choice modeling is confined mostly to discussions of optimizing an entire product or service, its pricing, and perhaps even its inclusion in the broader portfolio.
  • Benefits of Basic Marketing Research
  • Marketing Research BlogWe’re Not Just A Vendor, But A True Partner (Blah, Blah, Blah)As the business world moves faster and faster and demands grow by the day, trusted advisors are needed more than ever. From my vantage point I see researchers and strategists in corporate positions who are genuinely seeking support and advice from their peers and, more importantly, from those of us in agency-side roles. So, specifically, what should this “partnership” look like?

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Segmentation Series Videos

These 14 short videos outlay the basics a successful market segmentation project from the initial planning phase to applying the results to your business.

Segmentation Video Series

Marketing Research Library

Decision Analyst provides free white papers, articles, educational videos, case studies, glossary of marketing research terms for marketers and marketing researchers.