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  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

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  • Advertising Research

    No one knows how the an audience will respond to an ad. Without research, it’s just a “guessing game.” CopyTest® helps take the guesswork out of advertising.

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  • Concept Testing

    Concept testing is the science of divining the imagination, of evaluating new product/service ideas so that the potentially successful ones are identified early on.

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  • Marketing Segmentation

    Successful segmentation not only depends on understanding how segments differ from one another, but also on how to apply the results.

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Marketing Researchand Analytical Consulting

Marketing Research and Marketing Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:

  • Develop optimal marketing strategies
  • Build stronger brands
  • Improve product quality
  • Increase advertising effectiveness
  • Improve package communications
  • Strengthen promotional programs
  • Accelerate new product development
  • Optimize the shopping experience
  • Improve marketing and distribution systems

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Recent News

  • Marketing Research Blog 3 Avoidable Statistical MistakesSometimes marketing researchers are tempted to use undesirable methods, like conducting many single significance tests, performing statistical tests without hypotheses, and rerunning statistical tests until desired results are discovered. Unfortunately, engaging in these methods has unintended, detrimental consequences: namely, an increase in Type I Error.
  • Strategy Video Series: Pricing Strategy
  • Marketing Research Blog Cars, Computers, Pizza Delivery, And Tote Bags: What Do They Have In Common? Regardless of the category, the end user’s needs should always be considered. What does the consumer need or want? How likely will the consumer be to try the product? Will my idea delight consumers by meeting a common need? Will they see our new product as being better than solutions that are currently available to them? How much will they be willing to pay for it? There are so many questions to be answered to help ensure eventual success.
  • Segmentation Video Series: Introduction to Segmentation

Decision Analyst, Top 10 Research Agency*

Decision Analyst consistently ranked among the top 10 research agencies in the U.S.*

Decision Analyst ranked in the top 10 on Overall Satisfaction, Analytic skills, Communication skills, and On Time Delivery.
*Source: Prevision Corporation's Annual Quality and Value Benchmarking Surveys among Corporate Research Buyers.

About Us

Strategy Video Series

Decision Analyst is creating a new video series on Strategy and Strategy Research. These videos outlay the basics a successful how to optimize your marketing strategy, strengthen your product offerings, and maximize your pricing using marketing research.

Strategy Video Series

Segmentation Series Videos

These 14 short videos outlay the basics a successful market segmentation project from the initial planning phase to applying the results to your business.

Segmentation Video Series