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  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

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  • Marketing Segmentation

    Successful segmentation not only depends on understanding how segments differ from one another, but also on how to apply the results.

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  • Advertising Research

    No one knows how the an audience will respond to an ad. Without research, it’s just a “guessing game.” CopyTest® helps take the guesswork out of advertising.

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  • Concept Testing

    Concept testing is the science of divining the imagination, of evaluating new product/service ideas so that the potentially successful ones are identified early on.

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Marketing Researchand Analytical Consulting

Marketing Research and Marketing Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:

  • Develop optimal marketing strategies
  • Build stronger brands
  • Improve product quality
  • Increase advertising effectiveness
  • Improve package communications
  • Strengthen promotional programs
  • Accelerate new product development
  • Optimize the shopping experience
  • Improve marketing and distribution systems

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Recent News

  • Marketing Research BlogThe Joy of Innovation by Bonnie JanzenRemember the joy of discovery? You are the ‘voice of the customer’ in the organization, you are the starting point for innovation. You will be able to discover the consumer pain points, barriers to trial and usage and purchase journey, which will allow you to help your team and organization move customers beyond those pain points and barriers. You will be able to solve real-life problems for your customers, your employees, and any other stakeholder group that your business serves.
  • Benefits of Basic Marketing Research
  • Marketing Research Survey Decision Analyst’s Imaginators®: An Insiders View of the Online Ideation ProcessMy experience leading ideation sessions has always been live, so I was curious and excited to see how using a Time-Extended™ online approach for the ideation session would work. As an experienced ideation leader, I’ve been waiting “patiently” for my opportunity to try it out. A few weeks ago, I finally got my chance when I was asked to lead an Imaginators® session for an internal project.
  • Segmentation Video Series: Introduction to Segmentation
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Segmentation Series Videos

These 14 short videos outlay the basics a successful market segmentation project from the initial planning phase to applying the results to your business.

Segmentation Video Series