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  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

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  • Large-Scale Qualitative

    Speed and agility, accuracy and insight. Big qual research utilizes online, interactive sessions to explore consumer motivations.

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  • Concept Testing

    Concept testing is the science of divining the imagination, of evaluating new product/service ideas so that the potentially successful ones are identified early on.

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  • Marketing Segmentation

    Successful segmentation depends on understanding what consumers need, how groups of consumers differ from one another, and how consumers decide among products.

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Marketing Researchand Analytical Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:

  • Develop optimal marketing strategies
  • Build stronger brands
  • Improve product quality
  • Increase advertising effectiveness
  • Improve package communications
  • Strengthen promotional programs
  • Accelerate new product development
  • Optimize the shopping experience
  • Improve marketing and distribution systems

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Recent News

  • Marketing Research Blog:The High-Performance Research/Insights Department Recently at a marketing research conference, I attended an interesting presentation on the correlates or drivers of a highly effective research/insights function. The presentation did got me thinking about all of the high-performance research/insights departments, as well as the “dogs,” that I have worked with over the past 50 years. So, here is one opinion about what determines the success of a marketing research/insights function in a large corporation.
  • Segmentation Video Series: Exploratory Qualitative Research:
  • Marketing Research Blog: “How Do We Get A Seat At The Table?” The Research Consultant’s Dilemma Lots of people who specialize in consumer insights ask, “How can we get a seat at the table?” Of course, they’re referring to the boardroom table where high-level management-team discussions happen. So I think the hidden question is, “How can we gain the respect of the organizations we work with so that they include us in those discussions?”
  • Segmentation Video Series: Types of Segmentation:

Segmentation Series Videos

Short instructional videos detailing the segmentation process based on Decision Analyst's knowledge and experience from conducting marketing segmentation projects over the past 40 years.

Segmentation Video Series

Webinars

Decision Analyst Insider Series educational webinars for Marketers and Marketing researchers.

Webinars

Articles

Free white papers and articles on different marketing research techniques.

White Papers