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  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

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  • Large-Scale Qualitative

    Speed and agility, accuracy and insight. Big qual research utilizes online, interactive sessions to explore consumer motivations.

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  • Concept Testing

    Concept testing is the science of divining the imagination, of evaluating new product/service ideas so that the potentially successful ones are identified early on.

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  • Marketing Segmentation

    Successful segmentation depends on understanding what consumers need, how groups of consumers differ from one another, and how consumers decide among products.

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Marketing Researchand Analytical Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:

  • Develop optimal marketing strategies
  • Build stronger brands
  • Improve product quality
  • Increase advertising effectiveness
  • Improve package communications
  • Strengthen promotional programs
  • Accelerate new product development
  • Optimize the shopping experience
  • Improve marketing and distribution systems

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Recent News

  • Segmentation Video Series: Solution Criteria
  • Marketing Research Blog: Becoming A Qual Champion: A Short Guide For The Quant-Focused ResearcherI’ve spent my entire career in the quantitative realm — conducting straightforward analyses and modeling more complex decision processes. You might think that I would not be too concerned about qual work getting the boot. You would be mistaken. Qualitative insights frame and then explain quantitative insights. It is impossible to measure something without first defining and understanding it.
  • Segmentation Video Series: Design Considerations
  • Marketing Research Blog:The High-Performance Research/Insights Department Recently at a marketing research conference, I attended an interesting presentation on the correlates or drivers of a highly effective research/insights function. The presentation did got me thinking about all of the high-performance research/insights departments, as well as the “dogs,” that I have worked with over the past 50 years. So, here is one opinion about what determines the success of a marketing research/insights function in a large corporation.

Segmentation Series Videos

Short informative videos market segmentation issues based on our knowledge and experience over 40 years.

Segmentation Video Series

Webinars

Decision Analyst Insider Series informative webinars for Marketers and Marketing researchers.

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Articles

Free white papers and articles on different marketing research techniques.

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