Decision Analyst

Contact Us: 1-817-640-6166

Strategic

Marketing Research

and Advanced Analytic Services

Learn More

Predicting

the Future

with Analytic Vision

Learn More

Global

Solutions

for business problems

Learn More
  • Homeowner Comfort

    The American Home Comfort Study is the largest knowledge base of homeowner behaviors, perceptions, and attitudes related to energy efficiency, home comfort, and HVAC.

    more
  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

    more
  • Innovation Services

    Using exceptionally creative consumers in the creativity process to improve marketing and new product development.

    more
  • Choice Modeling

    Experimental designs that are tailored to the specific objectives, constraints, and variables of the project to predict consumer preferences and purchasing behaviors.

    more

Marketing Researchand Analytical Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytcs and modeling to help companies:

  • Develop optimal marketing strategies
  • Build stronger brands
  • Improve product quality
  • Increase advertising effectiveness
  • Improve package communications
  • Strengthen promotional programs
  • Accelerate new product development
  • Optimize the shopping experience
  • Improve marketing and distribution systems

Recent News

  • Driverless Cars or Safer Cars for Drivers?It seems like every week you see or hear articles or news items about driverless cars, self-driving cars, autonomous cars. Sometimes with a note of skepticism, but more often with a tone of excitement and of amazement with technology, and with the point of view that it’s coming, it’s inevitable, it’s just a matter of time—and isn’t it going to be great and so much better than having people drive cars.
  • Money On The Table: Product Usage Studies Product usage (or product consumption) studies should be thought of as foundational research to be conducted on a periodic basis.
  • Insider Series WebinarsDecision Analyst presentation Qualitative Approaches for a Changing World webinar by Clay Dethloff, Vice President of Insight and Innovation and Roger Wallace, Qualitative Analyst, Insights & Innovation on July 13th.

Join Our Email List

Subscribe for blog updates & webinar announcements
Cancel

Webinars

Decision Analyst Insider Series educational webinars for Marketers and Marketing researchers.

Webinars

Articles

Free white papers and articles on different marketing research techniques.

White Papers

Case Studies

Case Studies detailing Decision Analyst's experience from innovation and qualitative research to quantitative research and advanced analytics.

Case Studies