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  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

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  • Large-Scale Qualitative

    Speed and agility, accuracy and insight. Big qual research utilizes online, interactive sessions to explore consumer motivations.

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  • Concept Testing

    Concept testing is the science of divining the imagination, of evaluating new product/service ideas so that the potentially successful ones are identified early on.

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  • Marketing Segmentation

    Successful segmentation depends on understanding what consumers need, how groups of consumers differ from one another, and how consumers decide among products.

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Marketing Researchand Analytical Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:

  • Develop optimal marketing strategies
  • Build stronger brands
  • Improve product quality
  • Increase advertising effectiveness
  • Improve package communications
  • Strengthen promotional programs
  • Accelerate new product development
  • Optimize the shopping experience
  • Improve marketing and distribution systems

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Recent News

  • Segmentation Video Series: Applying Segmentation Results to Direct Marketing
  • Marketing Research Blog Should We Care About Non-Response Bias?Non-response bias occurs when people who participate in a research study are inherently different from people who do not participate. This bias can negatively impact the representativeness of the research sample and lead to skewed outcomes. Basing important business decisions on research conducted using non-representative respondents is potentially disastrous. There are, however, strategies that may mitigate the impact of non-response bias that do not require large budgets and longer time periods.
  • Marketing Research Blog When “Good Enough” Isn’t Good Enough … To Really Drive The Growth Your Business Is Craving We’re all moving faster and being pressured to further pick up that already-brisk pace. One result of this increasing speed in the business world is the tendency, even necessity to settle for “good enough.” If we can accomplish some portion of what we need by the deadline, that will be good enough. Or is it?

Decision Analyst, Top 10 Research Agency*

Decision Analyst consistently ranked among the top 10 research agencies in the U.S.*

*Source: Prevision Corporation's Annual Quality and Value Benchmarking Surveys among Corporate Research Buyers.

About Us

Segmentation Series Videos

Short informative videos market segmentation issues based on our knowledge and experience over 40 years.

Segmentation Video Series

Webinars

Decision Analyst Insider Series informative webinars for Marketers and Marketing researchers.

Webinars