Decision Analyst

Contact Us: 1-817-640-6166


Marketing Research

and Advanced Analytic Services

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the Future

with Analytic Vision

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for business problems

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  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

  • Innovation Services

    Using exceptionally creative consumers in the creativity process to improve marketing and new product development.

  • Choice Modeling

    Experimental designs that are tailored to the specific objectives, constraints, and variables of the project to predict consumer preferences and purchasing behaviors.

  • Marketing Segmentation

    Successful segmentation depends on understanding what consumers need, how groups of consumers differ from one another, and how consumers decide among products.


Marketing Researchand Analytical Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytcs and modeling to help companies:

  • Develop optimal marketing strategies
  • Build stronger brands
  • Improve product quality
  • Increase advertising effectiveness
  • Improve package communications
  • Strengthen promotional programs
  • Accelerate new product development
  • Optimize the shopping experience
  • Improve marketing and distribution systems

Recent News

  • Marketing Research Blog: The Brand Awareness BullseyeAs time goes on, building brand awareness is becoming more and more difficult. You might wonder how that is possible. Shouldn’t it be easy to build awareness for your brand?
  • Press ReleaseMore Homeowners Now Use The Internet Rather Than A Contractor, For HVAC Purchase Information For the first time, more consumers in Decision Analyst’s American Home Comfort Study reported using the Internet to gather information about their new HVAC system purchase than reported getting that information from their contractor.
  • Decision Analyst Insider Series Webinar: Fusing Marketing Research and Data ScienceThis webinar provides a methodology and case study example for combining marketing research and data science to deliver greater insights than could be achieved with either big data only or with survey data only. This webinar is scheduled for November 9, 2016, with two time options to choose from: The 1st session is schedule for 9:00 a.m. CST and the 2nd session is scheduled for 12 noon CST.

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Decision Analyst Insider Series educational webinars for Marketers and Marketing researchers.



Free white papers and articles on different marketing research techniques.

White Papers

Case Studies

Case Studies detailing Decision Analyst's experience from innovation and qualitative research to quantitative research and advanced analytics.

Case Studies