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  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

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  • Large-Scale Qualitative

    Speed and agility, accuracy and insight. Big qual research utilizes online, interactive sessions to explore consumer motivations.

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  • Concept Testing

    Concept testing is the science of divining the imagination, of evaluating new product/service ideas so that the potentially successful ones are identified early on.

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  • Marketing Segmentation

    Successful segmentation depends on understanding what consumers need, how groups of consumers differ from one another, and how consumers decide among products.

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Marketing Researchand Analytical Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:

  • Develop optimal marketing strategies
  • Build stronger brands
  • Improve product quality
  • Increase advertising effectiveness
  • Improve package communications
  • Strengthen promotional programs
  • Accelerate new product development
  • Optimize the shopping experience
  • Improve marketing and distribution systems

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Recent News

  • Marketing Research Blog Driving Business Success With Market InsightsTop executives down to product managers, are not using marketing research to realize the full potential of their products, brands, and companies. Here are some thoughts on making the most of marketing research data.
  • Marketing Research Blog Product Testing Is Unnecessary—And Other Related MythsA revolutionary new product. An improved product. A problem product that’s been “fixed.” What do all of these have in common? All of these products also need to be tested. But if the product, itself, is never put into the hands of potential users, how strong are its chances to succeed?
  • Marketing Research Blog When Results Lie: Tips for Overcoming Questionnaire BiasBiased survey questions wreak havoc on the reliability and validity of the survey which produces junk data. Biased questions increase respondent confusion which then increases error in their responses. This in turn reduces the strength of the relationships between variables. So what can we do to avoid bias in surveys?
  • Segmentation Video Series: Introduction to Market Segmentation

Decision Analyst, Top 10 Research Agency*

Decision Analyst consistently ranked among the top 10 research agencies in the U.S.*

*Source: Prevision Corporation's Annual Quality and Value Benchmarking Surveys among Corporate Research Buyers.

About Us

Segmentation Series Videos

Short informative videos market segmentation issues based on our knowledge and experience over 40 years.

Segmentation Video Series

Webinars

Decision Analyst Insider Series informative webinars for Marketers and Marketing researchers.

Webinars