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  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

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  • Choice Modeling

    Experimental designs that are tailored to the specific objectives, constraints, and variables of the project to predict consumer preferences and purchasing behaviors.

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  • In The Moment

    Being in the moment with the customer is the key to getting the most complete understanding possible.

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  • Marketing Segmentation

    Successful segmentation depends on understanding what consumers need, how groups of consumers differ from one another, and how consumers decide among products.

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Marketing Researchand Analytical Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:

  • Develop optimal marketing strategies
  • Build stronger brands
  • Improve product quality
  • Increase advertising effectiveness
  • Improve package communications
  • Strengthen promotional programs
  • Accelerate new product development
  • Optimize the shopping experience
  • Improve marketing and distribution systems

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Recent News

  • Marketing Research Blog Breaking Through Information Polarization In An Online WorldWhat is Information Polarization…I think of it as basically giving precedence or importance to information or things that you like, things you are associated with, or things that closely match your own values or desires; and sometimes ignoring or discounting those things you don’t. But what happens when Information Polarization is taken out of the consumers’ hands?
  • Marketing Research Blog “Segmentation Studies Never Pay Off” Overcoming The MythIn the business world, we’ve all heard it: “We did a segmentation, and no one bought into the results.” It’s important to remember that the research and report are just the beginning of the journey. We have found that it’s often vitally important to flank a segmentation initiative with in-person work sessions involving key members of the client organization’s team.
  • Marketing Research Blog Steps and Suggestions to Avoid the Perils of B2B ResearchWhile B2B research is not easy to conduct, the rewards can be huge. Whether it is helping a company improve their product performance, develop new products, or improve communications, the ability to help companies to be successful and shape the future is worth the hard work involved. Here are some suggestions for improving your B2B research projects.
  • Segmentation Video Series: Introduction to Market Segmentation

Segmentation Series Videos

These 14 short videos outlay the basics a successful market segmentation project from the initial planning phase to applying the results to your business.

Segmentation Video Series

Decision Analyst, Top 10 Research Agency*

Decision Analyst consistently ranked among the top 10 research agencies in the U.S.*

*Source: Prevision Corporation's Annual Quality and Value Benchmarking Surveys among Corporate Research Buyers.

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Decision Analyst Insider Series informative webinars for Marketers and Marketing researchers.

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