Strategic

Marketing Research

and Advanced Analytic Services

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Predicting

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Global

Solutions

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  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

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  • Large-Scale Qualitative

    Speed and agility, accuracy and insight. Big qual research utilizes online, interactive sessions to explore consumer motivations.

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  • Concept Testing

    Concept testing is the science of divining the imagination, of evaluating new product/service ideas so that the potentially successful ones are identified early on.

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  • Marketing Segmentation

    Successful segmentation depends on understanding what consumers need, how groups of consumers differ from one another, and how consumers decide among products.

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Marketing Researchand Analytical Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:

  • Develop optimal marketing strategies
  • Build stronger brands
  • Improve product quality
  • Increase advertising effectiveness
  • Improve package communications
  • Strengthen promotional programs
  • Accelerate new product development
  • Optimize the shopping experience
  • Improve marketing and distribution systems

Recent News

  • Marketing Research Webinar:Machine Learning Segmentation in the Digital AgeThis webinar is a case study that shows how Decision Analyst aided the Dallas Morning News in creating a machine learning segmentation algorithm in order to improve traffic to its website and ultimately advertising revenue. The presenters will be Dustin Cannon, Manager Database Analytics of the Dallas Morning News and John Colias, Ph.D., Senior Vice President of Decision Analyst. This webinar will be February 7, 2018
  • Marketing Research Blog: Why 95? The Relevance of 95% Significance Level I wonder how many beneficial scientific insights have been discounted or flat out ignored because of adherence to 95%? And in the market research industry, what great nuggets of truth have we inadvertently missed? To its credit, market research is less rigid in its significance testing. Some companies even maintain a standard of 90%, recognizing that 95% may cause them to overlook something important.
  • Marketing Research Blog: Seven Sets of Questions Every Brand Manager Must AnswerBrand managers live in a difficult world of constant pressure, tactical chaos, and unrelenting demands from senior executives. Amid all the frenzy, it’s easy for brand managers to overlook or undervalue the critical information they need to strategically (and tactically) manage their brands. To effectively manage a brand, every brand manager should be able to answer these seven sets of core questions.

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Webinars

Decision Analyst Insider Series educational webinars for Marketers and Marketing researchers.

Webinars

Articles

Free white papers and articles on different marketing research techniques.

White Papers

Case Studies

Case Studies detailing Decision Analyst's experience from innovation and qualitative research to quantitative research and advanced analytics.

Case Studies