Marketing Researchand Analytical Consulting
Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:
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Recent News
- Decision Analyst Can Help You...
- Marketing Research BlogThe Top 5 Question Types to Include in Market SegmentationIn market segmentation, the distinctiveness of the segments depends on the types of questions used in the segmentation analysis. Typically, market segmentation uses 5 question types in the analysis so that segments differ on many facets (needs, behaviors, psychographics, personality characteristics, and demographics), not just needs. Analyzing the data using a variety of these 5 question types gives a holistic view of the consumer market.
- Marketing Research Blog Pricing Research: The Good, The Bad, And The Good EnoughA comparison of 3 different pricing research methods: Choice Modeling vs. Van Westendorp vs. Gabor-Granger. Choice modeling techniques--the “good” pricing methods--should be recommended first to assess product pricing. When clients are budget-strapped and time-pressed though, “good enough” methods, such as the Gabor-Granger analysis, can provide sufficient guidance for the product’s place on the price spectrum.
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