Strategic

Marketing Research

and Advanced Analytic Services

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Predicting

the Future

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Global

Solutions

for business problems

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  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

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  • Choice Modeling

    Experimental designs that are tailored to the specific objectives, constraints, and variables of the project to predict consumer preferences and purchasing behaviors.

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  • Customer Satisfaction

    The goal of Decision Analyst's Customer Experience Optimization is to help companies maximize long-term profitability through reaping the "lifetime value" of its customers.

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  • Marketing Segmentation

    Successful segmentation depends on understanding what consumers need, how groups of consumers differ from one another, and how consumers decide among products.

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Marketing Researchand Analytical Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:

  • Develop optimal marketing strategies
  • Build stronger brands
  • Improve product quality
  • Increase advertising effectiveness
  • Improve package communications
  • Strengthen promotional programs
  • Accelerate new product development
  • Optimize the shopping experience
  • Improve marketing and distribution systems

Recent News

  • Marketing Research Blog:Stability In An Unstable (Marketing) WorldLike practically everything else, it feels like marketing—especially advertising—is changing at lightning speed. Print is out, digital is in. Broadcast no, Social yes. Right or wrong, these seem to be the prevailing attitudes as technology advances and consumer behavior changes. So in a world that’s constantly changing and evolving, what are the keys to marketing stability? How can you consistently deliver and reinforce the right messages? How do you stay on strategy?
  • Marketing Research Blog: The Importance of “Why” In marketing, there’s almost always a need for research—a need for information to help identify or assess challenges and opportunities, or to guide decisions and actions. There are also all kinds of questions that might be asked and the most important questions in marketing are always about “why.”
  • Marketing Research Blog: Putting Your Best Face ForwardPackaging remains the last chance for a brand to influence consumers. With the proliferation of products, the rise of store brands, the role of online shopping, and increasingly discriminating consumers, the task of putting your “best face forward” is more difficult—and more crucial—than ever.

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Decision Analyst Insider Series educational webinars for Marketers and Marketing researchers.

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Articles

Free white papers and articles on different marketing research techniques.

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Case Studies

Case Studies detailing Decision Analyst's experience from innovation and qualitative research to quantitative research and advanced analytics.

Case Studies