Strategic

Marketing Research

and Advanced Analytic Services

Learn More

Predicting

the Future

with Analytic Vision

Learn More

Global

Solutions

for business problems

Learn More
  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

    more
  • Large-Scale Qualitative

    Speed and agility, accuracy and insight. Big qual research utilizes online, interactive sessions to explore consumer motivations.

    more
  • Concept Testing

    Concept testing is the science of divining the imagination, of evaluating new product/service ideas so that the potentially successful ones are identified early on.

    more
  • Marketing Segmentation

    Successful segmentation depends on understanding what consumers need, how groups of consumers differ from one another, and how consumers decide among products.

    more

Marketing Researchand Analytical Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:

  • Develop optimal marketing strategies
  • Build stronger brands
  • Improve product quality
  • Increase advertising effectiveness
  • Improve package communications
  • Strengthen promotional programs
  • Accelerate new product development
  • Optimize the shopping experience
  • Improve marketing and distribution systems

Join Our Email List

Subscribe for blog updates & webinar announcements
Cancel

Recent News

  • Segmentation Video Series: Uncovering Motivations
  • Marketing Research Blog: Can You Hear Me Now?: Embracing Advertising TestingYou may remember the series of ads that ran for years featuring phone technician in various locales asking, “Can you hear me now?”. As is the way with most things in our fast-paced, information-overload, disposable world, the television audience quickly forgot about the Verizon guy. Or did they? Here are some suggestion for both agencies and brands on embrace advertising testing before going to market.
  • Insider Series Webinar: Maximizing The Value Of Conjoint Studies With QualitativeConjoint studies are among the most powerful tools in a market researcher’s arsenal, but they can be ineffective without in-depth understanding of the product category and what matters to product users/stakeholders. This session explores how integrating qualitative research insights can maximize the value you get from conjoint studies. This webinar will be held on June 20, 2018.
  • Marketing Research Blog:Consumer Insights Driving Success in the “Customer Experience Economy” So how should a brand or business evolve in the Experience Economy? It is always important to make business decisions steeped in a deep understanding of how the consumer feels and thinks about your brand or company. That is even more important today when consumers have more choices than ever.

Segmentation Series Videos

Short informative videos market segmentation issues based on our knowledge and experience over 40 years.

Segmentation Video Series

Webinars

Decision Analyst Insider Series informative webinars for Marketers and Marketing researchers.

Webinars

Articles

Free white papers and articles on different marketing research techniques.

White Papers