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  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

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  • Ranked Research Agency

    Decision Analyst was ranked the #1 Research Agency in the U.S. by Corporate Buyers. The Firm scored #1 on Overall Satisfaction, Data Quality, Analytical Skills, and On-Time Delivery.

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  • Marketing Segmentation

    Successful segmentation not only depends on understanding how segments differ from one another, but also on how to apply the results.

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  • Advertising Research

    No one knows how the an audience will respond to an ad. Without research, it’s just a “guessing game.” CopyTest® helps take the guesswork out of advertising.

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Marketing Researchand Analytical Consulting

Marketing Research and Marketing Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:

  • Optimize marketing strategies.
  • Build stronger brands.
  • Enhance customer experience.
  • Boost advertising effectiveness.
  • Improve package communication.
  • Accelerate new product development.
  • Perfect product quality.
  • Drive Growth

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  • Decision Analyst's Philosophy
  • Covid-19 Consumer Reaction DataWave 20: Published in NovemberConcerns about COVID-19 ebb and flow with the virus. In Wave 20, we look at the emotions, level of concern about the virus, stress, and even planning for retirement.
  • Marketing Research BlogReliability and Validity from a Scientific PerspectiveDifferent words can be synonymous in a casual conversation, but take on different meanings in a scientific context. Both “reliable” and “valid,” for instance, are used to mean “robust” or “accurate” in everyday speech. The concepts of reliability and validity are not interchangeable from a scientific perspective, however. These two words are not identical, and understanding the difference is important when interpreting research outcomes.
  • Marketing Research Blog Pricing Research: The Good, The Bad, And The Good EnoughA description and comparrison of pricing research the following pricing research methods: Choice modeling (Good), Van Westendorp (Bad), and Gabor-Granger (Good enough).

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