Marketing Research

and Advanced Analytic Services

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the Future

with Analytic Vision

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for business problems

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  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

  • Product Testing

    Decision Analyst’s in-home product testing system, Optima®, can help companies achieve clear-cut product superiority in a category and build brand share and boost profitability.

  • Marketing Segmentation

    Successful segmentation depends on understanding what consumers need, how groups of consumers differ from one another, and how consumers decide among products.

  • Ethnographic Research

    Using mobile, online and traditional ethnographic methods to help marketers gain a deeper understanding of the consumers' perceptions, attitudes, and beliefs.


Marketing Researchand Analytical Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:

  • Develop optimal marketing strategies
  • Build stronger brands
  • Improve product quality
  • Increase advertising effectiveness
  • Improve package communications
  • Strengthen promotional programs
  • Accelerate new product development
  • Optimize the shopping experience
  • Improve marketing and distribution systems

Recent News

  • Marketing Research Blog: Keep an Outward Focus by Clay DethloffCustomer perceptions and behaviors can not only provide insights into the here and now, they can also be a key bellwether for monitoring the horizon. In essence, your customers can be a gauge for what your organization, brand, or product may (or will) encounter as you move forward on your journey. When we look to gauge the horizon through the customer lens, there are three areas that, when viewed alone or together in relationship to each other, can help to identify warnings (or areas of opportunity) on the horizon.
  • Marketing Research Blog:Uncertainty in Marketing and Research by Stan HazenMarket researchers, almost by definition, constantly deal with certainty and uncertainty. If there was no uncertainty in the world of marketing—if everything were reasonably known or certain—there wouldn’t be much need for market researchers.
  • Insider Series Webinar: Ignition, Lift Off. Accelerating New Product Development Please join us for the next webinar in the Insider Series as we explore creating new products and new services. The Decision Analyst presenters will be Jerry W. Thomas, President/CEO and Clay Dethloff, Senior Vice President. This webinar will be held on Sept. 6th.

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Decision Analyst Insider Series educational webinars for Marketers and Marketing researchers.



Free white papers and articles on different marketing research techniques.

White Papers

Case Studies

Case Studies detailing Decision Analyst's experience from innovation and qualitative research to quantitative research and advanced analytics.

Case Studies