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  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

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  • Marketing Segmentation

    Successful segmentation not only depends on understanding how segments differ from one another, but also on how to apply the results.

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  • Advertising Research

    No one knows how the an audience will respond to an ad. Without research, it’s just a “guessing game.” CopyTest® helps take the guesswork out of advertising.

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  • Concept Testing

    Concept testing is the science of divining the imagination, of evaluating new product/service ideas so that the potentially successful ones are identified early on.

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Marketing Researchand Analytical Consulting

Marketing Research and Marketing Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:

  • Develop optimal marketing strategies
  • Build stronger brands
  • Improve product quality
  • Increase advertising effectiveness
  • Improve package communications
  • Strengthen promotional programs
  • Accelerate new product development
  • Optimize the shopping experience
  • Improve marketing and distribution systems

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Recent News

  • Marketing Research Survey Covid-19 Consumer Reactions SurveyAlthough they have been venturing out a bit more, American consumers are currently feeling more stressed and frustrated with the pandemic and the virus' resurgence in the U.S. Many people have negative feelings about their financial outlook, most are likely to avoid flying, and feelings are split about how children should return to school. All of this stress and confusion points to lingering concerns for the U.S. economy.
  • Strategy Leadership Video Series Series: An Interview with Megan Christ of T-Mobile Sprint
  • Marketing Research BlogLet’s Outlaw Marketing ResearchFor almost 100 years, some large corporations have used marketing research to gain an unfair advantage over their competitors. Companies such as Johnson & Johnson, General Mills, Procter & Gamble, Apple, and Microsoft have invested millions and millions of dollars in consumer research over the years so that their products and services are better than their competitors, as perceived by the people who buy those products and services.
  • Segmentation Video Series: Introduction to Segmentation

Download Our Free Covid-19 Consumer Reactions Report

The Decision Analyst Covid-19 Consumer Report (Updated Aug. 6) includes our observations from talking with and surveying over 5,500 U.S. consumers over 9 waves.

Download the Report

Decision Analyst, Top 10 Research Agency*

Decision Analyst consistently ranked among the top 10 research agencies in the U.S.*

Decision Analyst ranked in the top 10 on Overall Satisfaction, Analytic skills, Communication skills, and On Time Delivery.
*Source: Prevision Corporation's Annual Quality and Value Benchmarking Surveys among Corporate Research Buyers.

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Segmentation Series Videos

These 14 short videos outlay the basics a successful market segmentation project from the initial planning phase to applying the results to your business.

Segmentation Video Series