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  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

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  • Marketing Segmentation

    Successful segmentation not only depends on understanding how segments differ from one another, but also on how to apply the results.

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  • Advertising Research

    No one knows how the an audience will respond to an ad. Without research, it’s just a “guessing game.” CopyTest® helps take the guesswork out of advertising.

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  • Concept Testing

    Concept testing is the science of divining the imagination, of evaluating new product/service ideas so that the potentially successful ones are identified early on.

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Marketing Researchand Analytical Consulting

Marketing Research and Marketing Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:

  • Develop optimal marketing strategies
  • Build stronger brands
  • Improve product quality
  • Increase advertising effectiveness
  • Improve package communications
  • Strengthen promotional programs
  • Accelerate new product development
  • Optimize the shopping experience
  • Improve marketing and distribution systems

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Recent News

  • Marketing Research Survey Consumer Reactions to Covid-19 Nearly 9 in 10 Americans now tell us their area is beginning to relax shelter-in-place orders. People are venturing out more now compared to just a few weeks ago. The most common “re-entry” activity, by far, has been to utilize delivery/curbside pickup from a restaurant
  • Strategy Leadership Series: An Interview with Hayley Dawson-Owens, Wingstop
  • Marketing Research Blog Win-Loss Analysis: Understanding Customer NeedsIn B2B research, one of the biggest concerns is maintaining and growing business. Win-Loss research is an excellent way to learn about how well your company does in developing and winning over new customers as well as assessing why customers choose to make a change and go to one of your competitors
  • Segmentation Video Series: Introduction to Segmentation

Download Our Free Covid-19 Consumer Reactions Report

The Decision Analyst Covid-19 Consumer Report (Updated June 26) includes our observations from talking with and surveying over 5,000 U.S. consumers over 8 waves.

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Decision Analyst consistently ranked among the top 10 research agencies in the U.S.*

Decision Analyst ranked in the top 10 on Overall Satisfaction, Analytic skills, Communication skills, and On Time Delivery.
*Source: Prevision Corporation's Annual Quality and Value Benchmarking Surveys among Corporate Research Buyers.

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Segmentation Series Videos

These 14 short videos outlay the basics a successful market segmentation project from the initial planning phase to applying the results to your business.

Segmentation Video Series