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  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

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  • Large-Scale Qualitative

    Speed and agility, accuracy and insight. Big qual research utilizes online, interactive sessions to explore consumer motivations.

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  • Concept Testing

    Concept testing is the science of divining the imagination, of evaluating new product/service ideas so that the potentially successful ones are identified early on.

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  • Marketing Segmentation

    Successful segmentation depends on understanding what consumers need, how groups of consumers differ from one another, and how consumers decide among products.

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Marketing Researchand Analytical Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:

  • Develop optimal marketing strategies
  • Build stronger brands
  • Improve product quality
  • Increase advertising effectiveness
  • Improve package communications
  • Strengthen promotional programs
  • Accelerate new product development
  • Optimize the shopping experience
  • Improve marketing and distribution systems

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Recent News

  • Marketing Research Blog Brave New Research—Looking Ahead to a 5G WorldAccording to experts, the move to 5G will open new horizons for us all and almost every industry will see monumental changes. So, what are the implications for the marketing research world? The answers to this question will be revealed over the next several years. Let’s take a quick look at some of the ways a more connected world, and lightning-fast networks, may impact data collection and other areas.
  • Segmentation Video Series: Persona Development
  • Marketing Research Blog: Maintaining Product Quality In The Face Of Rising Costs Are your consumers paying more to fill their gas tanks or cool their home lately? Are their weekly grocery bills rising? If the situation continues, we could be in for a product-quality crisis. So what’s a manufacturer to do? As soon as the market even hints at commodity prices creeping up and ingredient or component substitutions enter the realm of possibility, a plan for product testing should be activated.
  • Insider Series Webinar: Shopper Research WebinarShopping research does not exist in a vacuum—it is one piece of a larger puzzle, the overall marketing of a brand and all related variables, including targeting, positioning, product, pricing, advertising, messaging, packaging, promotion, and distribution. This webinar will be held on Oct. 24, 2018.

Segmentation Series Videos

Short informative videos market segmentation issues based on our knowledge and experience over 40 years.

Segmentation Video Series

Webinars

Decision Analyst Insider Series informative webinars for Marketers and Marketing researchers.

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Articles

Free white papers and articles on different marketing research techniques.

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