Strategic

Marketing Research

and Advanced Analytic Services

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Predicting

the Future

with Analytic Vision

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Global

Solutions

for business problems

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  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

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  • Product Testing

    Decision Analyst’s in-home product testing system, Optima®, can help companies achieve clear-cut product superiority in a category and build brand share and boost profitability.

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  • Marketing Segmentation

    Successful segmentation depends on understanding what consumers need, how groups of consumers differ from one another, and how consumers decide among products.

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  • Ethnographic Research

    Using mobile, online and traditional ethnographic methods to help marketers gain a deeper understanding of the consumers' perceptions, attitudes, and beliefs.

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Marketing Researchand Analytical Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:

  • Develop optimal marketing strategies
  • Build stronger brands
  • Improve product quality
  • Increase advertising effectiveness
  • Improve package communications
  • Strengthen promotional programs
  • Accelerate new product development
  • Optimize the shopping experience
  • Improve marketing and distribution systems

Recent News

  • Marketing Research Blog: Are Your New Products Worth Their Weight In…Anything?How do you know if a new product will be successful? Will they buy it? Will we make a profit on it? How quickly? So what do we do to help ensure new products are truly worth their weight in gold?
  • Marketing Research Blog:Uncertainty in Marketing and ResearchMarket researchers, almost by definition, constantly deal with certainty and uncertainty. If there was no uncertainty in the world of marketing—if everything were reasonably known or certain—there wouldn’t be much need for market researchers.
  • Insider Series Webinar: Design Thinking For The Rest Of Us Please join us our webinar on Design Thinking. Design Thinking is an interesting development process that’s being widely used to invent or improve new products and services. The Decision Analyst presenters will be Felicia Rogers, Executive Vice President, and Ken Clark, Vice President. This webinar will be held on Oct. 11th.

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Webinars

Decision Analyst Insider Series educational webinars for Marketers and Marketing researchers.

Webinars

Articles

Free white papers and articles on different marketing research techniques.

White Papers

Case Studies

Case Studies detailing Decision Analyst's experience from innovation and qualitative research to quantitative research and advanced analytics.

Case Studies