Decision Analyst

Contact Us: 1-817-640-6166

Strategic

Marketing Research

and Advanced Analytic Services

Learn More

Predicting

the Future

with Analytic Vision

Learn More

Global

Solutions

for business problems

Learn More
  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

    more
  • Choice Modeling

    Experimental designs that are tailored to the specific objectives, constraints, and variables of the project to predict consumer preferences and purchasing behaviors.

    more
  • Customer Satisfaction

    The goal of Decision Analyst's Customer Experience Optimization is to help companies maximize long-term profitability through reaping the "lifetime value" of its customers.

    more
  • Marketing Segmentation

    Successful segmentation depends on understanding what consumers need, how groups of consumers differ from one another, and how consumers decide among products.

    more

Marketing Researchand Analytical Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytcs and modeling to help companies:

  • Develop optimal marketing strategies
  • Build stronger brands
  • Improve product quality
  • Increase advertising effectiveness
  • Improve package communications
  • Strengthen promotional programs
  • Accelerate new product development
  • Optimize the shopping experience
  • Improve marketing and distribution systems

Recent News

Join Our Email List

Subscribe for blog updates & webinar announcements
Cancel

Webinars

Decision Analyst Insider Series educational webinars for Marketers and Marketing researchers.

Webinars

Articles

Free white papers and articles on different marketing research techniques.

White Papers

Case Studies

Case Studies detailing Decision Analyst's experience from innovation and qualitative research to quantitative research and advanced analytics.

Case Studies