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  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

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    Decision Analyst was ranked the #1 Research Agency in the U.S. by Corporate Buyers. The Firm scored #1 on Overall Satisfaction, Data Quality, Analytical Skills, and On-Time Delivery.

  • Marketing Segmentation

    Successful segmentation not only depends on understanding how segments differ from one another, but also on how to apply the results.

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    No one knows how the an audience will respond to an ad. Without research, it’s just a “guessing game.” CopyTest® helps take the guesswork out of advertising.


Marketing Researchand Analytical Consulting

Marketing Research and Marketing Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:

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  • Improve product quality
  • Increase advertising effectiveness
  • Improve package communications
  • Strengthen promotional programs
  • Accelerate new product development
  • Optimize the shopping experience
  • Improve marketing and distribution systems

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Recent News

  • Covid-19 Consumer Reaction ReportWave 15: Published March 10Overall, the consumer outlook regarding COVID-19 is relatively positive in 2021. A slightly increased proportion of consumers in February 2021 (W15) compared to just one month prior said they believe the situation will improve in 2021 compared to 2020. Another one-third were guarded, with expectations that the situation will remain the same, and roughly 1 in 10 were pessimistic, saying they expect things to worsen in 2021.
  • Marketing Research Blog User-Centric Innovation: 3 Important Tactics To Help Ensure New Product SuccessInnovation has been and will continue to be reshaped by the COVID-19 pandemic and the changes it has brought to our world. Given this changing environment, what are the keys to ensuring innovation investments pay off?
  • Distribution Strategy
  • Marketing Research BlogOptimal Pricing Is in the Eye of Corporate StrategyAn optimal suite of great products offered at acceptable prices is an integral part of a company’s strategy. But what sounds like a pretty simple proposition is not that easy in practice. How does a company develop optimal products? And, more importantly for the current discussion, how does it optimally price them?

Download Our Free Covid-19 Consumer Reactions Report

The Decision Analyst Covid-19 Consumer Report (Updated Mar. 10) includes our observations from talking with and surveying over 8,500 U.S. consumers over 15 waves.

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Decision Analyst is creating a series of 7 short, informative videos on Strategy and Strategy Research.

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Marketing Research Library

Decision Analyst provides free white papers, articles, educational videos, case studies, glossary of marketing research terms for marketers and marketing researchers.