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  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

  • Ranked Research Agency

    Decision Analyst was ranked the #1 Research Agency in the U.S. by Corporate Buyers. The Firm scored #1 on Overall Satisfaction, Data Quality, Analytical Skills, and On-Time Delivery.

  • Marketing Segmentation

    Successful segmentation not only depends on understanding how segments differ from one another, but also on how to apply the results.

  • Advertising Research

    No one knows how the an audience will respond to an ad. Without research, it’s just a “guessing game.” CopyTest® helps take the guesswork out of advertising.


Marketing Researchand Analytical Consulting

Marketing Research and Marketing Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:

  • Develop optimal marketing strategies
  • Build stronger brands
  • Improve product quality
  • Increase advertising effectiveness
  • Improve package communications
  • Strengthen promotional programs
  • Accelerate new product development
  • Optimize the shopping experience
  • Improve marketing and distribution systems

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Recent News

  • Covid-19 Consumer Reaction ReportWave 16: Published in MarchConcerns over COVID-19 show signs of waning. When we first asked consumers in mid-March 2020, 6 in 10 American adults were extremely or very concerned about the COVID-19 pandemic as it began to have an impact in the United States.
  • Marketing Research Blog User-Centric Innovation: 3 Important Tactics To Help Ensure New Product SuccessInnovation has been and will continue to be reshaped by the COVID-19 pandemic and the changes it has brought to our world. Given this changing environment, what are the keys to ensuring innovation investments pay off?
  • Distribution Strategy
  • Marketing Research BlogOptimal Pricing Is in the Eye of Corporate StrategyAn optimal suite of great products offered at acceptable prices is an integral part of a company’s strategy. But what sounds like a pretty simple proposition is not that easy in practice. How does a company develop optimal products? And, more importantly for the current discussion, how does it optimally price them?

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Strategy Series Videos

Decision Analyst is creating a series of 7 short, informative videos on Strategy and Strategy Research.

Strategy Video Series

Marketing Research Library

Decision Analyst provides free white papers, articles, educational videos, case studies, glossary of marketing research terms for marketers and marketing researchers.