Marketing Research

and Advanced Analytic Services

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the Future

with Analytic Vision

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for business problems

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  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

  • Large-Scale Qualitative

    Speed and agility, accuracy and insight. Big qual research utilizes online, interactive sessions to explore consumer motivations.

  • Concept Testing

    Concept testing is the science of divining the imagination, of evaluating new product/service ideas so that the potentially successful ones are identified early on.

  • Marketing Segmentation

    Successful segmentation depends on understanding what consumers need, how groups of consumers differ from one another, and how consumers decide among products.


Marketing Researchand Analytical Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:

  • Develop optimal marketing strategies
  • Build stronger brands
  • Improve product quality
  • Increase advertising effectiveness
  • Improve package communications
  • Strengthen promotional programs
  • Accelerate new product development
  • Optimize the shopping experience
  • Improve marketing and distribution systems

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Recent News

  • Marketing Research Blog Analyzing Access: How to Transform Your Innovation and Analytics Strategy to Win in the Subscription EconomyNo one can deny that all of this change puts customer needs front and center, and if you weren’t a customer-centric business before, you’d better be now. The days of not knowing your customers are gone. Subscription businesses, by their very nature, start by attacking unmet customer needs, building a solution to meet those needs, and then growing loyalty with each interaction.
  • Marketing Research Blog Risky Business, Statistically SpeakingStatistical significance testing is fraught with danger. “Getting it wrong” can translate into suboptimal business decisions at best and financial loss at worst. Those who dare venture into the morass of Greek letters and complex equations should become familiar with its perils, especially the likelihood of making an incorrect conclusion.
  • Marketing Research Blog Driving Business Success With Market InsightsTop executives down to product managers, are not using marketing research to realize the full potential of their products, brands, and companies. Here are some thoughts on making the most of marketing research data.
  • Segmentation Video Series: Introduction to Market Segmentation

Decision Analyst, Top 10 Research Agency*

Decision Analyst consistently ranked among the top 10 research agencies in the U.S.*

*Source: Prevision Corporation's Annual Quality and Value Benchmarking Surveys among Corporate Research Buyers.

About Us

Segmentation Series Videos

Short informative videos market segmentation issues based on our knowledge and experience over 40 years.

Segmentation Video Series


Decision Analyst Insider Series informative webinars for Marketers and Marketing researchers.