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  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

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  • Marketing Segmentation

    Successful segmentation not only depends on understanding how segments differ from one another, but also on how to apply the results.

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  • Advertising Research

    No one knows how the an audience will respond to an ad. Without research, it’s just a “guessing game.” CopyTest® helps take the guesswork out of advertising.

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  • Concept Testing

    Concept testing is the science of divining the imagination, of evaluating new product/service ideas so that the potentially successful ones are identified early on.

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Marketing Researchand Analytical Consulting

Marketing Research and Marketing Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:

  • Develop optimal marketing strategies
  • Build stronger brands
  • Improve product quality
  • Increase advertising effectiveness
  • Improve package communications
  • Strengthen promotional programs
  • Accelerate new product development
  • Optimize the shopping experience
  • Improve marketing and distribution systems

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Recent News

  • Marketing Research Survey Labor Day 2020 Will Be A Bust: Covid-19 Concerns Curb Labor Day Activities, According to Decision Analyst SurveyWith Labor Day almost upon us, what are Americans planning to do in this most unusual year? Not much, according to a recent survey by Decision Analyst. When asked about plans for this year compared to what they would usually do, a large majority of Americans are “less likely” to engage in traditional Labor Day activities such as a picnic, barbecue, pool party, or a day at the lake or beach.
  • Benefits of Basic Marketing Research
  • Marketing Research BlogThree Secrets to Product SuccessThere are many factors that go into a successful product: efficacy, price, value, brand, distribution, advertising, competitive forces, etc. But when push comes to shove at the retail shelf, packaging can make or break a product. Brands need to ensure they are getting the most impact out of their packaging that they possibly can. How do they do that? With consumer research, of course!
  • Segmentation Video Series: Introduction to Segmentation

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Segmentation Series Videos

These 14 short videos outlay the basics a successful market segmentation project from the initial planning phase to applying the results to your business.

Segmentation Video Series