Decision Analyst's experts have shared their knowledge and advice in the following white papers, blogs, and videos. The topics cover innovation, marketing research, and advanced analytics.
A well-designed new product concept testing system, overseen by experienced and knowledgeable researchers, can vastly improve a company’s ability to develop successful new products or services. Here are some best practices to guide development of a new product concept testing system.
Read MoreAfter developing many segmentation solutions, researchers are left with the conundrum of deciding which solution is optimal. While selecting a good segmentation solution can and should consider statistical outcomes, relying only on mathematical results can cause problems – namely, base size and differentiation issues.
Read More| Consumer Trends
Decision Analyst’s latest Consumer Tracking survey found that there are some notable differences between what men worry and what women worry about. Looking at the top 10 worries by key demographic groups, a personal worry is more pronounced for women than for men. In addition, weather/climate issues makes the list for women but not for men.
Download the Report Free| About Decision Analyst
Decision Analyst (www.decisionanalyst.com) is a proud supporter of the Global Data Quality Pledge, a mission of the Global Data Quality Initiative to uphold the highest standards of data quality.
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Decision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
Learn MoreVideos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.
Learn MoreKeep up to date with what is going on at Decision Analyst, learn about the latest consumer trends, and read up on the Decision Analyst's Economic Index.
Learn MoreThe testing of new product ideas at the “concept” stage (before actual products are created). A New Product Concept typically includes an illustration of the product, along with a description of its features and benefits. Concepts are written in an informative, descriptive style without the use of “advertising” language. The establishing of concept standards or concept guidelines are essential to the success of any new product concept-testing program, so that the concepts which are tested are presented to the respondents in the same level of detail and finish (i.e., the image of the product or package). ConceptTest® is Decision Analyst’s proprietary, advanced concept-testing system.
Analytical systems and analytical thinking lead to better strategies and better decisions. To see what others see, but understand what others do not, is the secret to business success.
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