Blogs by Julie Trujillo
Navigating Business-to-Business-to-Consumer Relationships by Julie Trujillo
What if you are one of the many companies whose product or service goes through an intermediary?
And, what if that intermediary has a strong influence on your brand’s relationship with the end customers? Operating in a business-to-business-to-consumer environment creates extra complexity to consider.
Who’s taking my survey? by Julie Trujillo
Panel and sample quality is something all market researchers should be concerned about.
So, with that in mind, I thought perhaps it was time to take a step back and consider what we are doing to make sure we can answer the question, “Who’s taking my survey?”
Product Testing Is Unnecessary—And Other Related Myths by Julie Trujillo
A revolutionary new product. An improved product. A problem product that’s been “fixed.” What do all of these have in common?
All of these products also need to be tested. But if the product, itself, is never put into the hands of potential users, how strong are its chances to succeed?
Contact Decision Analyst
Julie Trujillo (firstname.lastname@example.org) is a Vice President at Decision Analyst. She may be reached at 1-800-262-5974 or 1-817-640-6166.