Free Stats Software

Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

Choice Modeling

Experimental designs that are tailored to the specific objectives, constraints, and variables of the project to predict consumer preferences and purchasing behaviors.

In The Moment

Being in the moment with the customer is the key to getting the most complete understanding possible.

Marketing Segmentation

Successful segmentation depends on understanding what consumers need, how groups of consumers differ from one another, and how consumers decide among products.