Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

Decision Analyst was ranked the #1 Research Agency in the U.S. by Corporate Buyers. The Firm scored #1 on Overall Satisfaction, Data Quality, Analytical Skills, and On-Time Delivery.

Successful segmentation not only depends on understanding how segments differ from one another, but also on how to apply the results.

Concept testing is the science of divining the imagination, of evaluating new product/service ideas so that the potentially successful ones are identified early on.