Innovation & Qualitative Research Services

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Today's Service Spotlight

  • Product Testing

    Decision Analyst’s in-home product testing system, Optima®, can help companies achieve clear-cut product superiority in a category and build brand share and boost profitability.

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  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

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  • Choice Modeling

    Experimental designs that are tailored to the specific objectives, constraints, and variables of the project to predict consumer preferences and purchasing behaviors.

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  • Customer Satisfaction

    The goal of Decision Analyst's Customer Experience Optimization is to help companies maximize long-term profitability through reaping the "lifetime value" of its customers.

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