Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

Successful segmentation not only depends on understanding how segments differ from one another, but also on how to apply the results.

The goal of Decision Analyst's Customer Experience Optimization is to help companies maximize long-term profitability through reaping the "lifetime value" of its customers.

No one knows how the an audience will respond to an ad. Without research, it’s just a “guessing game.” CopyTest® helps take the guesswork out of advertising.