About Decision Analyst
Marketing Research Services
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Innovation & Qualitative Research Services
Advanced Analytic Services
Today's Service Spotlight
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Large-Scale Qualitative
Speed and agility, accuracy and insight. Big qual research utilizes online, interactive sessions to explore consumer motivations.
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Free Stats Software
Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.
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Choice Modeling
Experimental designs that are tailored to the specific objectives, constraints, and variables of the project to predict consumer preferences and purchasing behaviors.
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Concept Testing
Concept testing is the science of divining the imagination, of evaluating new product/service ideas so that the potentially successful ones are identified early on.
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