Marketing Research Services

Innovation & Qualitative Research Services

Today's Service Spotlight

  • Large-Scale Qualitative

    Speed and agility, accuracy and insight. Big qual research utilizes online, interactive sessions to explore consumer motivations.

    more
  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

    more
  • Choice Modeling

    Experimental designs that are tailored to the specific objectives, constraints, and variables of the project to predict consumer preferences and purchasing behaviors.

    more
  • Concept Testing

    Concept testing is the science of divining the imagination, of evaluating new product/service ideas so that the potentially successful ones are identified early on.

    more