About Decision Analyst
Marketing Research Services
DecisionSystems™ Employee Research Services
Global Research
Marketing Consulting Services
Market Intelligence
Innovation & Qualitative Research Services
Advanced Analytic Services
Today's Service Spotlight
-
Free Stats Software
Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.
more -
In The Moment
Being in the moment with the customer is the key to getting the most complete understanding possible.
more -
Advertising Research
No one knows how the an audience will respond to an ad. Without research, it’s just a “guessing game.” CopyTest® helps take the guesswork out of advertising.
more -
Marketing Segmentation
Successful segmentation depends on understanding what consumers need, how groups of consumers differ from one another, and how consumers decide among products.
more