Marketing Research Services

Innovation & Qualitative Research Services

Today's Service Spotlight

  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

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  • In The Moment

    Being in the moment with the customer is the key to getting the most complete understanding possible.

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  • Advertising Research

    No one knows how the an audience will respond to an ad. Without research, it’s just a “guessing game.” CopyTest® helps take the guesswork out of advertising.

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  • Marketing Segmentation

    Successful segmentation depends on understanding what consumers need, how groups of consumers differ from one another, and how consumers decide among products.

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