Decision Analyst

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Innovation & Qualitative Research Services

Today's Service Spotlight

  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

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  • Packaging Research

    The package on a retail shelf is the last opportunity to influence consumers before they decide to buy. It’s the final sales pitch at the “moment of truth.”

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  • Choice Modeling

    Experimental designs that are tailored to the specific objectives, constraints, and variables of the project to predict consumer preferences and purchasing behaviors.

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  • Marketing Segmentation

    Successful segmentation depends on understanding what consumers need, how groups of consumers differ from one another, and how consumers decide among products.

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