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Casro Member
American Marketing Association

Advertising Research Foundation



Marketing Research Services

Decision Analyst delivers a synergistic blend of primary marketing research, analytical consulting, and modeling to help companies…

  • Develop optimal marketing strategies.
  • Build stronger brands.
  • Improve product quality.
  • Increase advertising effectiveness.
  • Improve package communication.
  • Strengthen promotional programs.
  • Accelerate new product development.
  • Optimize the shopping experience.
  • Improve marketing and distribution systems.
  • Enhance customer loyalty.

A Few Words About Us

Decision Analyst is a research and analytical consulting firm serving major corporations, advertising agencies, and marketing consultancies in the Americas, Europe, Asia, the Middle East, and Africa.

The “Decision Analyst” name reflects the firm’s unparalleled expertise in analytics as the springboard to better marketing decisions. Decision Analyst conducts multinational studies on marketing strategy, market segmentation, product optimization, advertising testing, package optimization, new product concept testing and forecasting, website optimization, and customer experience optimization. The firm blends qualitative research, secondary data analysis, survey-based research, econometrics, and advanced analytics (modeling, simulation, and optimization) to solve the most difficult marketing problems.

The firm works across an array of industries, with concentrations in consumer packaged goods, retail, high technology, automotive, healthcare, and service categories. Teams of industry experts focus on vertical markets.

Decision Analyst’s creed is “A Spirit of Service, A Spirit of Caring.” This creed defines how the company treats its clients, employees, and subcontractors. The firm believes that a “spirit of service” and a “spirit of caring” must underlie and permeate everything it does. Service and caring are the foundations of employee teamwork, employee retention, quality assurance, and long-term relationships with clients.

One of the largest privately owned research firms in North America, Decision Analyst is wholly owned by its employees. The firm places great value on meticulous quality, hard work, meeting deadlines, and staying within budgets. Decision Analyst was founded in 1978 and is headquartered in the Dallas-Fort Worth area.

Our Executive Team