Strategic Marketing Research and Advanced Analytics Global Solutions to Marketing Problems

Marketing Research Services

Decision Analyst delivers a synergistic blend of primary research, analytical consulting, and modeling. The ultimate goal is to help companies build and sustain a winning business model. We help companies:

  • Optimize marketing strategies.
  • Build stronger brands.
  • Enhance customer experience.
  • Boost advertising effectiveness.
  • Improve package communication.
  • Accelerate new product development.
  • Perfect product quality.
  • Drive growth.


Decision Analyst adheres to and fully supports the quality standards set forth by:

A Few Words About Us

Decision Analyst is a research and analytical consulting firm serving major corporations, advertising agencies, and marketing consultancies in the Americas, Europe, Asia, the Middle East, and Africa.

The firm works across an array of industries, with concentrations in consumer packaged goods, retail, high technology, automotive, healthcare, and service categories. Teams of industry experts focus on vertical markets.

One of the largest privately owned research firms in North America, Decision Analyst is wholly owned by its employees. The firm places great value on meticulous quality, hard work, meeting deadlines, and staying within budgets. Decision Analyst was founded in 1978 and is headquartered in the Dallas-Fort Worth area.

Decision Analyst helps companies solve Marketing Strategic Product Advertising Branding problems.

Our Executive Team

The “Decision Analyst” name reflects the firm’s unparalleled expertise in analytics as the springboard to better marketing decisions.

The firm blends qualitative research, secondary data analysis, survey-based research, econometrics, and advanced analytics (modeling, simulation, and optimization) to solve the most difficult marketing problems.


About Our Clients

For over 45 years, the firm has delivered competitive advantage to clients throughout the world.

Decision Analyst’s creed is “A Spirit of Service, A Spirit of Caring.” This creed defines how the company treats its clients, employees, and subcontractors. The firm believes that a spirit of service and a spirit of caring must underlie and permeate everything it does. Service and caring are the foundations of employee teamwork, employee retention, quality assurance, and long-term relationships with clients.