Blogs by Bonnie Janzen

2018

  • 19Feb
    Survival of the Fittest! Retail Style!
    Posted by Bonnie Janzen
    Path of Purchase

    How can you position your brand and your retail operation for success in a hypercompetitive and extremely fast-moving environment?

    As the world of retail is ever-changing and fast-paced, so must our consumer insights techniques and solutions be! Working with our retail clients, we focus on strategies in a few key areas.
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2017

  • Innovation Defination

    We know innovation is important.

    Let’s say management has determined that your company needs to evaluate how Millennials currently impact your business and how they will impact your business in years to come. How can you design innovative products and services for Millennials?
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  • 17Jul
    Providing More Value
    Posted by Bonnie Janzen
    Providing More Value

    Whether we work in a corporate environment or for an agency, we are all looking for ways to discover and provide better insights to our clients (either internal or external) so that they can excel in this highly competitive environment.

    The first step is to work on your relationships with your clients. They should feel comfortable discussing all the aspects around the business issues with you, whether they are “the good, the bad or the ugly.” Your past performance on previous client projects is the foundation of your relationship with them.
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  • 21Mar
    Business in Cuba

    Now that U.S. travel restrictions have been eased, Americans are joining the mix of Canadians and Europeans who visit Cuba every year.

    The most obvious opportunity is the one for companies in the travel and tourism industries to serve customers eager to visit Cuba for the first time. Cuba’s proximity to the U.S., its natural beauty, and the ideal weather make it a great destination. The country has much more to offer that will appeal to American travelers: beaches, diverse architecture, baseball, cigars, rum, unique dining experiences, and exciting nightlife.
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2016

  • 8Nov
    E-commerce Blog

    The world of retail has always been fast-moving and ever-changing. E-commerce has accelerated this phenomenon. E-commerce is, in fact, the best thing since sliced bread!

    E-commerce is defined as commercial transactions conducted electronically on the Internet. E-commerce officially began in the United States back in the 1970s. In order to realize the promise of e-commerce, online security had to be improved. Secure socket layer (SSL) technology was introduced in 1994, followed by many other enhancements. By the year 2000, e-commerce was a $27.6 billion industry. By the year 2009, it had grown to $143.4 billion. By 2020, it is projected to be $523 billion. (Figures cited are for United States)
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  • Ethnographic Research

    Ethnography is the study of human races and cultures, according to Merriam-Webster.

    It is "people watching" at a very basic level. In small-town America, previous generations used to go to Main Street after dinner, especially in the summer, to people watch. Those watching (the audience) would sit on a bench and observe couples and families as they walked up and down the street, this audience would notice neighbors and friends gathering and talking. Everyone did a little window shopping and stopped in old-fashioned drugstores for soda or ice cream. It was fun, entertaining, social, and educational, and even some business was conducted.
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  • 1Jun
    Food Manufacturers Struggle with Right to Know GMOs law in Vermont
    Posted by Bonnie Janzen and Elizabeth Horn, Ph.D.
    Right to Know GMO laws

    Why should consumers all over the United States care about the packaging in Vermont?

    Over time, other states may adopt the Vermont laws (or similar legislation). Food and beverage companies are scrambling to respond to the changing legal landscape. Because of manufacturing/distribution limitations, any changes made to product labels to accommodate Vermont’s new law would likely be made for all products sold in the United States. Companies actively are seeking guidance to answer key questions:
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Contact Decision Analyst

If you would like more information on Marketing Research, please contact Bonnie Janzen by emailing bjanzen@decisionanalyst.com or calling 1-817-640-6166.

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