Marketing Segmentation

Successful segmentation depends on understanding what consumers need, how groups of consumers differ from one another, and how consumers decide among products.

Choice Modeling

Experimental designs that are tailored to the specific objectives, constraints, and variables of the project to predict consumer preferences and purchasing behaviors.

Marketing Mix Modeling

Marketing mix modeling measures the potential value of all marketing inputs and identifies marketing investments that are most likely to produce long-term revenue growth.

Ethnographic Research

Using mobile, online and traditional ethnographic methods to help marketers gain a deeper understanding of the consumers' perceptions, attitudes, and beliefs.