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- November: Decision Analyst Ranked #1 Research Agency in the U.S.
- October: Introducing Stats Mobile
- September: Basic Marketing Research
- August: Consumer Reactions to COVID-19
- July: Consumer Reactions to COVID-19
- June: Online Qualitative
- May: The New World After COVID
- April: Strategy Research The Science of Winning the Long-Term Game
- March: Covid-19 Consumer Reactions
- March: 3 Avoidable Statistical Mistakes
- January: Planning for the Future
2019
- November: Optimal Pricing Is in the Eye of Corporate Strategy
- September: My Path To Purchase
- August: Key Strategy Questions
- June/July: “Segmentation Studies Never Pay Off” Overcoming The Myth
- April: Risky Business, Statistically Speaking
- February: Hey Brand Managers, Is Your Strategy Working?
- January: When Results Lie: Tips for Overcoming Questionnaire Bias
Today's Service Spotlight
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Online Communities
The information derived from online communities is a qualitative tool to gain insight into the consumer's mind and proclivities.
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Marketing Mix Modeling
Marketing mix modeling measures the potential value of all marketing inputs and identifies marketing investments that are most likely to produce long-term revenue growth.
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Innovation Services
Using exceptionally creative consumers in the creativity process to improve marketing and new product development.
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Marketing Segmentation
Successful segmentation not only depends on understanding how segments differ from one another, but also on how to apply the results.
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