Newsletter Archives
2019
- June: “Segmentation Studies Never Pay Off” Overcoming The Myth by Felicia Rogers
- April: Risky Business, Statistically Speaking by Elizabeth Horn, Ph.D.
- February: Hey Brand Managers, Is Your Strategy Working? by Felicia Rogers
- January: When Results Lie: Tips for Overcoming Questionnaire Bias by Audrey Snowden, Ph.D.
2018
- November: Helping Your “Garden” to Thrive: Ideas to Help Your Business Grow by Clay Dethloff
- September: Brave New Research—Looking Ahead to a 5G World by Mike Humphrey
- July: “Objective Evidence” Can Help Win the Marketer’s Case by Stan Hazen
- June: Consumer Insights Driving Success in the “Customer Experience Economy” by Bonnie Janzen
- April: Becoming A Qual Champion: A Short Guide For The Quant-Focused Researcher by Elizabeth Horn, Ph.D.
- March: Qualitative Research: The art of transforming motives and emotions into insights
- February: On Offering A Magic Carpet Ride by Kathi McKenzie
- January: Why 95? The Relevance of 95% Significance Level by Elizabeth Horn, Ph.D.
2017
- November: The Importance of “Why” by Stan Hazen
- October: How Innovation and Focusing on Millennials Can Fuel Growth by Bonnie Janzen
- September: Are Your New Products Worth Their Weight In…Anything? by Felicia Rogers
- July: Keep an Outward Focus by Clay Dethloff
- June: Consider Realism When Designing Choice Experiments, Especially With Small-Screen Devices by John Colias, Ph.D.
- May: Marketing Research Business Development: Challenges and Suggestions for Suppliers and Clients by Stan Hazen
- April: On Being Frictionless by Kathi McKenzie
- March: Digital Data and the Future of Marketing Mix Modeling by John Colias
- February: Mother Nature’s Strategy by Jerry W. Thomas
- January: For Marketing Success, Keep Asking Questions by Stan Hazen
2016
- December: Clean and Pure Sampling by Jerry W. Thomas
- November: The Great Marketing Debate: Rational Versus Emotional by Jerry W. Thomas
- October: The Brand Awareness Bullseye by Felicia Rogers
- September: Known Knowns and Other Unknowns by Jerry W. Thomas
- August: Driverless Cars or Safer Cars for Drivers? by Stan Hazen
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