Mike Humphrey Blogs
Mike Humphrey has experience in a wide array of quantitative and qualitative research tchniques, below is a collection of blogs he has written.
Designing Impactful Public Campaign Research
Public ad campaigns are should be monitored for awareness, understanding, and behavioral impacts.
Optimizing Package Designs: The Importance of Package Testing in CPG
It’s important to remember the importance of packaging—the original vehicle for advertising and messaging.
Why are you like that? Incorporating Social Cognitive Theory into Segmentation Research
This is a critical question for deep understanding of consumers and what drives behavior.
What’s in a Name? The Importance of Brand Research in Sales Efforts
True brand health, value, personality, and associations are often left unexplored beyond surface level metrics.
“I Know You’re Out There”
Engaging Hard-To-Reach Tradespeople And Heavy Industry Pros
So, what can we do to best reach hard-to-find but vital segments?
Diving Deeper Into Diversity—Hispanic Research
The issue of representativeness deserves attention. This is particularly true in the diverse U.S. Hispanic market.
Brave New Research—
Looking Ahead to a 5G World
Let’s take a quick look at some of the ways a more connected world may impact data collection and other areas.
Endcap Optimization
The goal of the research was to identify endcap displays (by type and mix of SKUs) that would maximize sales.