Free Statistical Software

Decision Analyst provides three free, easy-to-use statistical software packages for Marketing Researchers:

Stats Statistical Calculators

Decision Analyst STATS™ Mobile

STATS™ Mobile runs on iPhones, iPads, and Android smartphones and tablets. it is free for anyone to download and use.

STATS™ Mobile includes the following calculators:

  • Sample size determination
  • Survey margin of error
  • Difference of two means
  • Difference of two percentages
  • Paired-comparison test
  • Descriptive statistics from uploaded data (such as mean, standard deviation, and variance)
Stats Desktop

Decision Analyst STATS™ Desktop

STATS™ 2.0 is free and easy-to-use statistical software for marketing researchers. It requires a Windows-based operating system to run (STATS™ 2.0 Desktop does not run on Mac computers). STATS™ 2.0 performs multiple functions, including:

  • Sample size determination
  • Survey margin of error
  • Difference of two means
  • Difference of two percentages
  • Paired-comparison test
  • Descriptive statistics
  • Mean, standard deviation, and variance
  • Random number generator
  • Correlation
  • Cross-tabulation
  • Factor analysis
  • Multiple regression
  • Cluster analysis
Stats Desktop

Decision Analyst ChoiceModelR™

ChoiceModelR™ is an open-source software package written in R language by Decision Analyst statistical programmers. It is designed to analyze data from choice modeling experiments across a wide array of industries, based on surveys of how target market consumers react to many different marketing and product stimuli at different price points (i.e., different scenarios). ChoiceModelR™ is ideal for large datasets with complex variables. This software replicates the functionality of the best commercial choice modeling programs. The program assumes that the choice modeling experiment (the data-collection phase) has been conducted and the data are ready to analyze. The software runs within the R platform and includes the following features:

  • Dependent variable may be either discrete (nominal or ordinal) or shared (continuous between zero and one).
  • Constraints may be imposed on model parameters.
  • Number of choice observations per decision maker (e.g., respondent) may vary.
  • Number of choice alternatives per choice observation may vary.

To run ChoiceModelR™, users must have a basic understanding of choice modeling and R language, and they must download R language. Both ChoiceModelR™ and R language are open source and free.

Download STATS™ 2.0 Desktop & ChoicemodelR™

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We Are Here To Help You

If you experience any difficulties entering information in the above fields or have questions about the software, please email and we will be happy to assist you.

Decision Analyst’s research and consulting assignments are typically completed on an accelerated schedule, with reports and recommendations delivered as fast as possible—so long as the reliability of the research and the quality of the thinking that goes into the recommendations are not compromised by the schedule. If you have marketing questions you would like to discuss, please contact Jerry W. Thomas, Chief Executive Officer ( or call 1-817-640-6166.