Free Statistical Software for Marketing Research

Decision Analyst provides three free, easy-to-use statistical software packages for Marketing Researchers:

 
  • Stats Statistical Software
    Decision Analyst STATS™ Mobile
    STATS™ Mobile runs on iPhones, iPads, and Android smartphones and tablets. it is free for anyone to download and use.
 

STATS™ Mobile includes the following calculators:

  • Sample size determination
  • Survey margin of error
  • Difference of two means
  • Difference of two percentages
  • Paired-comparison test
  • Descriptive statistics from uploaded data (such as mean, standard deviation, and variance)
 
  • Stats 2.0 Desktop
    Decision Analyst STATS™ 2.0 Desktop
    STATS™ 2.0 is free and easy-to-use statistical software for marketing researchers. It requires a Windows-based operating system to run (STATS™ 2.0 Desktop does not run on Mac computers). STATS™ 2.0 performs multiple functions, including:
 
  • Sample size determination
  • Survey margin of error
  • Difference of two means
  • Difference of two percentages
  • Paired-comparison test
  • Descriptive statistics
  • Mean, standard deviation, and variance
  • Random number generator
  • Correlation
  • Cross-tabulation
  • Factor analysis
  • Multiple regression
  • Cluster analysis

 

  • ChoiceModelR™
    Decision Analyst ChoiceModelR™
    ChoiceModelR™ is an open-source software package written in R language by Decision Analyst statistical programmers. It is designed to analyze data from choice modeling experiments across a wide array of industries, based on surveys of how target market consumers react to many different marketing and product stimuli at different price points (i.e., different scenarios). ChoiceModelR™ is ideal for large datasets with complex variables. This software replicates the functionality of the best commercial choice modeling programs. The program assumes that the choice modeling experiment (the data-collection phase) has been conducted and the data are ready to analyze. The software runs within the R platform and includes the following features:
 
  • Dependent variable may be either discrete (nominal or ordinal) or shared (continuous between zero and one).
  • Constraints may be imposed on model parameters.
  • Number of choice observations per decision maker (e.g., respondent) may vary.
  • Number of choice alternatives per choice observation may vary.
 

To run ChoiceModelR™, users must have a basic understanding of choice modeling and R language, and they must download R language. Both ChoiceModelR™ and R language are open source and free.

Download STATS™ 2.0 Desktop & ChoicemodelR™

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Contact Decision Analyst

*If you experience any difficulties entering information in the above fields, please email webmaster@decisionanalyst.com and we will be happy to send you a copy of STATS™ 2.0 or ChoiceModelR™ via email.

If you would like more information on Marketing Research, please contact Jerry W. Thomas by emailing jthomas@decisionanalyst.com or calling 1-817-640-6166.