Automotive Marketing Research

  • Automotive Research Services
    The automotive industry is global, fiercely competitive, credit-sensitive, and environmentally significant.
    Amid all of these overarching issues, individual OEMs must plot strategy, design and deploy new products, and improve marketing efficiency. Decision Analyst’s automotive researchers have been providing advanced marketing research and consultative services to the automotive industry for more than four decades, including OEMs, Tier 1, Tier 2, and Tier 3 systems and component suppliers, automotive dealers, aftermarket suppliers, and automotive financial services.

Research Services

Decision Analyst helps its automotive-related clients develop a keen understanding of consumer needs and motivations to help guide product improvement, new product development, engineering, marketing, and strategic planning.

Decision Analyst Automotive Databases


Decision Analyst owns and manages the following online panels for automotive targets:

  • Light Vehicle Owners/Intenders from our American Consumer Opinion® Online panel of more than seven million consumers in the US, Canada, Western Europe, Latin America, and Asia. This is one of the largest Internet panels in the world. Vehicle information is available on our panelists in the major markets to facilitate access by make and/or model and model year data.
  • Work Vehicle and Small Fleet buyers and owner/operators from our Contractor Advisory Board® panel of general contractors and subcontractors from all segments of the building and construction industry.
  • Technology Advisory Board® panel of systems professionals, engineers, scientists, and other technologists in automotive and related industries.

In addition to these Internet panels, Decision Analyst conducts automotive research using traditional methodologies such as telephone, mail, personal interviews, focus groups, intercept and central location data collection techniques.

Driving Long-Term Dealer Profitability

Preowned vehicle customer's experiences constitute an untapped opportunity for dealers to optimize their sales efforts in this market and will, in turn, lead to better long-term profitability for the dealers. Decision Analyst designs and conducts customer surveys for individual dealer franchises, providing valuable information on preowned vehicle buyers.

Marketing Research Services

If you would like more information on conducting Automotive Research, please contact Heather Kluter, Vice President (, or Bonnie Janzen, Executive Vice President (, or call 1-800-ANALYSIS (262-5974) or 1-817-640-6166.