Felicia Rogers Blogs
Felicia is a dynamic insights consultant who leverages decades of business and consumer research experience to help clients implement winning solutions. Below is a collection of blogs she has written.
Just Because You Build It, Doesn't Mean They'll Come: Design Thinking’s Winning Formula
Grounded in the knowledge of a real need, the major advantages of Design Thinking is speed and agility.
Design Thinking For The Rest Of Us
Design Thinking is a process in which steps help guide innovation in virtually any area of discipline.
How To Avoid Doing Good Work
Fuel good decisions that drive positive changes in our organizations or those we serve.
Consumer Priorities: Sustainability Takes a Backseat (For Now)
The influence of product sustainability on purchasing decisions has softened.
Consumer Research Needs Help!
Consider data from a variety of other sources to get the full picture.
5 Essentials For New Product Success
An organization’s ability to survive is often defined by its capacity to innovate and listen to consumers.
5 Steps To Creating A New Lease On Life For A Struggling Brand
Sometimes a brand needs a new lease on life, a new purpose, a new positioning, a new formulation, and/or a new look.
Megatrends: 6 Global Shifts
Here are 6 megatrends being observed now that will have an impact on your business.
Extra! Extra! AI Will Eliminate Our Research Jobs!
…Not So Fast… We Humans Aren’t Obsolete Yet
We humans have a broad and deep understanding of the business issues—the context of the problems.
You’ve Completed A Segmentation Study. Now What?
Leveraging Segmentation To Drive Business Results
Segmentation efforts are, more often than not, successful with the right vision and good planning.
Putting The Wind Back In Your Sails
4 Important Consumer Goods Research Initiatives For 2023
Here are 4 types of research to help manufacturers address critical business questions.
6 Steps (Or Hops) To Successful Shopper Research
Leveraging the steps outlined here provides your team with a solid foundation upon which you can build the future of your business.
Make Me Comfortable, Please!
Based on our recent research, home entertainment systems, furniture, and a good HVAC system top the list.
Strategy’s Starring Role:
Don’t Let The Supporting Actors Steal The Show
Messaging strategy, like any other strategy, should have a singular focus.
Getting Comfortable:
An Unexpected Theme During The Pandemic
Here’s a summary of activities from our ongoing Consumer Reactions to COVID-19 research.
User-Centric Innovation:
3 Important Tactics To Help Ensure New Product Success
Focus on the consumer to ensure new products meet the needs and expectations of end-users.
We’re Not Just A Vendor, But A True Partner (Blah, Blah)
As the business world moves faster and demands grow by the day, trusted advisors are needed.
Jumper Cables For Your Brand?
Yes, They Do Exist. 5 Things You Should Be Doing Now To Restart Your Business
The big question, as we all begin moving forward again, seems to be, “How do we jump-start our business?”
Cars, Computers, Pizza Delivery, And Tote Bags:
What Do They Have In Common?
No matter the product or service, the most successful innovations are grounded in a consumer need or white space.
“Segmentation Studies Never Pay Off”
Overcoming The Myth
With a process like this in place, everyone is invested and understands why it was done and how the organization plans to use it.
Is Your Strategy Working?
4 Steps To Help Ensure A Winning Strategy
It seems appropriate to take a look at some of the tools available to help ensure a brand has a winning strategy.
When “Good Enough” Isn’t Good Enough …
To Really Drive The Growth Your Business Is Craving
Oftentimes, just a few more days can really improve the quality of the output
Maintaining Product Quality In The Face Of Rising Costs
Rising component costs can wreak havoc on both pricing strategies and product quality.
“How Do We Get A Seat At The Table?”
The Research Consultant’s Dilemma
The information and insights we glean from great research routinely save companies money.
Stability In An Unstable (Marketing) World
It feels like marketing—especially advertising—is changing at lightning speed.
Are Your New Products Worth Their Weight In…Anything?
How do you know if a new product will be successful? Will people like it? Will they buy it?
The Curse of the Target Market
We often put the cart before the horse when evaluating new product ideas.
The Brand Awareness Bullseye
It may be harder now than ever before to establish initial brand awareness and build it over time.
Multidimensional Segmentation
Multidimensional segmentation groups variables into several buckets.
The Honesty of Online Survey Respondents: Lessons Learned and Prescriptive Remedies
Preventative measures that researchers can and should take to reduce vulnerabilities of survey cheaters.