Tom Allen Blogs
Tom Allen is an expert in Advertising Research and New Product Development Research. Below is a collection of blogs he has written.
When To Use Choice Modeling
Choice modeling allows marketers to see the trade-offs consumers make.
My (Mis)Adventures In AI
Tom Allen set out on a path to see how well AI can analyze unstructured data. Read about his journey.
To Be (In Store) Or Not To Be (In Store)
The main benefit of store intercept interviews is to get feedback in the moment—live, and in color.
I ♥ Product Testing
Product tests are, at their most basic, some of the simplest types of marketing research that can be done.
5 Reasons To Think Like A Squirrel
Look for new ways to accomplish your goals that might lead you to new experiences, relationships, sights, or locations.
Three Secrets to Product Success
When push comes to shove at the retail shelf, packaging can make or break a product.
My Path To Purchase
Quantitative path-to-purchase research, like shoppers’ purchase paths, are not one-size-fits-all studies.
Can You Hear Me Now?:
Embracing Advertising Testing
Here are some suggestions for both agencies and brands on advertising testing.