Meet Our Moderator: Roger Wallace

Roger is a senior member of Decision Analyst’s Qualitative Research Team, with almost 20 years of marketing and qualitative research experience.

His primary responsibilities include designing, managing, moderating, analyzing, reporting, and presenting key insights and recommendations to help guide strategic business and brand decisions.

Roger is able to quickly recognize and dig into meaningful insights by combining his qualitative expertise with a strong marketing background. Since joining Decision Analyst, Roger has moderated hundreds of in-person and online interviews for qualitative and innovation projects. He has helped develop and pioneer research techniques, and has a wide range of experiences conducting traditional and emerging approaches, such as lead-user research, website heuristics, product usability, new product/service concept/ad development, ethnography, portrait/persona development, and shopper experience.

Roger's primary focus is on research conducted in the U.S.

Roger has experiences in industries such as CPG (including spirits, beverages, and foods), healthcare/medical, technology, home products and services (including home automation), automotive, telecommunications, consumer electronics, and retail.


Qualitative Research Services

If you would like more information on Qualitative Research, please contact Roger Wallace by emailing or calling 1-817-640-6166.