Qualitative Marketing Research
Focus Groups, Depth Interviews, Ethnography
One key to great qualitative research is openness to possibilities, to all outcomes, regardless of where the “train of thoughts” and truth lead. Great qualitative research can reveal unknown unknowns, uncover deep unfulfilled emotions and needs, and provide profound insights to guide marketing planning. Decision Analyst's qualitative research services include:
- Focus groups, online and in-person
- Depth interviews, online and in-person
- Projective techniques
- Laddering techniques
- Semiotic techniques
- Ethnographic or observational research, in-person and video
If you have questions or would like to discuss a qualitative project, let’s talk. Please fill out the contact form, and we will respond quickly.
How can we help you?
Our Qualitative Research Services
Qualitative Research Investigations
Qualitative research is a powerful tool to understand consumers’ knowledge levels, language and vocabulary, behaviors, emotions and motivations. Qualitative studies often reveal surprising findings. Here are some examples of qualitative research applications:
- Consumers’ brand-choice decisions analyses
- Consumer-experience investigations
- Communication and messaging optimization
- Business-model explorations
- Package communications studies
- Pilot studies to help design questionnaires for surveys
- New product development guidance
- Brand strategy, perceptions, and reputation evaluations
- Employee relations/employee insights studies
- Customer satisfaction and loyalty explorations
- Persona development for segmentation
- Shopping and shop-along research
Qualitative Research Helps Answer Strategy Questions
Qualitative research is a powerful tool to understand consumers’ emotions and motivations, and a way to discover the unknown unknowns. Here are some examples of qualitative research applications:
- Consumers’ brand-choice decisions analyses
- Consumer-experience investigations
- Communication and messaging optimization
- Business-model explorations
- Pilot studies to help design questionnaires for surveys
- New product development guidance
- Brand strategy, perceptions, and reputation evaluations
- Employee relations/employee insights studies
- Customer satisfaction and loyalty explorations
- Persona development for segmentation
- Shopping and shop-along research
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We Are Here To Help
Decision Analyst is a leading global marketing research and analytical consulting firm and a recognized leader in large multinational qualitative investigations.
We pride ourselves on delivering implications and recommendations based on facts, objective evidence, truth–so that our Clients can make informed and confident decisions to grow their businesses and their brands.