Cross-Tabulation Services

Decision Analyst's Tabulation experts use sophisticated software and systems to produce powerful cross-tabs and summaries that include algebraic models for scoring and analysis. Significance testing can be applied to columns and rows of tabulated results, and complex weighting schemes can be applied to the data. There are no limits on the size of the datafile.

Decision Analyst Cross-tabs may include:

  • Descriptive statistics (mean, median, standard error, standard deviation, mode)
  • Minimum and maximum values
  • Data weighting
  • Nets
  • Rankings
  • Statistical testing (T-test, , Z-test, Chi-square, ANOVA/MANOVA)
  • Topline reports
  • Up to 22 points per banner
  • Confidence intervals

Information in a database is of no value if it cannot be extracted and reported promptly and accurately. Decision Analyst has developed powerful multilevel reporting software with graphics and drill-down capabilities to speed important information to decision makers. Results and tabulations can be provided in the following formats:

  • Cross-Tabulations
    • Detailed tabular format in Word, Excel, PDF, or by paper
    • Logician® Online Reporting System
    • Charts or graphs in Word, PowerPoint, or PDF
  • Cleaned Datafiles
    • ASCII
    • Excel
    • SPSS
    • SAS
    • Access
Quality Assurance

Decision Analyst Tabulation Programmers use a strict multistep checklist when creating cross-tabulations. Each programmer’s logic is double-checked by a second programmer, and then final tables are checked by the Quality Assurance Department for a thorough review.

Advanced Statistical Analyses

Many different types of mathematical tests and analyses can be conducted on the data by using SAS, SPSS, and R-Language, such as:

  • Correlation analysis
  • Cluster analysis
  • Factor analysis
  • Multiple regression
  • Discrete modeling, choice modeling
  • Market segmentation
Questionnaire Design and Guidance

Decision Analyst provides assistance with questionnaire design before data collection begins. This is especially important for studies requiring market segmentation, choice modeling, or other advanced statistical techniques.

Survey Management and Data Processing Experience

Decision Analyst is a leading, global marketing research and analytical consulting firm with more than four decades of experience in tabulating a multitude of studies from simple questionnaires to tracking/wave studies, to multi-country advanced analytical designs. The senior programmers have been with Decision Analyst for an average of over 10 years.

Cross-Tabulation Services

If you need a cost estimate for a survey tabulation project, please contact Lisa Hazen, Vice President/COO, by emailing her at, or by calling 1-800-ANALYSIS (262-5974) or 1-817-640-6166.