Decision Analyst Has created a series of 14 short informative videos on Segmentation. These videos outlay the basics a successful market segmentation project from the initial planning phase to applying the results to your business.
Video 14 Transcript
There are a couple of primary uses where segmentation can be applied to the new product or service development process.
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If you would like more information on Marketing Segmentation, or if you have any questions about the videos, please contact Jerry W. Thomas, President/CEO (firstname.lastname@example.org), or Elizabeth Horn, Senior Vice President of Advanced Analytics (email@example.com), or call 1-800-ANALYSIS (262-5974) or 1-817-640-6166.
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