My (Mis)Adventures In AI
Decision Analyst's Tom Allen set out on a path to see how well AI can analyze unstructured data. Read about his journey as he has Gemini and ChatGPT analyze a large dataset of unstructured data.
read moreDecision Analyst's experts have shared their knowledge and advice in the following white papers, blogs, and videos. The topics cover innovation, marketing research, and advanced analytics.
Geographical area from which the customers for a business are drawn; it can be as small as a section of a city or as large as the entire country.
A Decision Analyst computer model that allows clients to engage in “what if” games by inputting various values for economic, business, and marketing variables. The results for each combination of inputs can be viewed instantly. This model allows hundreds of decision scenarios to be explored within a short period of time. Also known as a Marketing Decision Simulator.
Decision Analyst’s proprietary, comprehensive monadic pretesting system designed to predict the effectiveness of the finished (or near-finished) promotion ad or commercial.
The testing of new product ideas at the “concept” stage (before actual products are created). A New Product Concept typically includes an illustration of the product, along with a description of its features and benefits. Concepts are written in an informative, descriptive style without the use of “advertising” language. The establishing of concept standards or concept guidelines are essential to the success of any new product concept-testing program, so that the concepts which are tested are presented to the respondents in the same level of detail and finish (i.e., the image of the product or package). ConceptTest® is Decision Analyst’s proprietary, advanced concept-testing system.
A statistical analysis used to assess the significance of the effect of one or more independent variables on two or more dependent variables. Usually used when outcome measures (dependent variables) are thought to be intercorrelated.
Decision Analyst's Tom Allen set out on a path to see how well AI can analyze unstructured data. Read about his journey as he has Gemini and ChatGPT analyze a large dataset of unstructured data.
read moreThe SIR Annual Conference was a great event and it covered a lot of information. There were 3 themes that stood out during the event: Inclusivity, Innovation, and AI.
read moreIn her new role, Rogers will continue to manage several of the company’s client service teams and will take on an expanded role in overall company leadership.
read moreA more direct route to becoming more creative is understanding what creativity is, the conditions under which it happens, and how to make it happen.
read moreDecision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
View MoreKeep up to date with what is going on at Decision Analyst and the latest consumer trends data.
View MoreVideos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.
View MoreSign Up for Marketing Research Advice