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The Decision Analyst Covid-19 Consumer Reactions Report (Wave 16) contains our observations from surveying over 9,000 U.S. consumers. Topics included:

  • Level Of Concern/Emotions
  • Stress/Disruptions
  • Past-Year Diet Changes
  • Online Purchase Categories
  • Support For Vaccine Passport
  • Home Gym Equipment Purchases
  • Smart Home Equipment
  • Remote Working/Living Locations

In addition we also have a new mini report: COVID-19’s Impact On Working Women. This report represent select questions that highlight the impact this pandemic has had on women in the workforce. For context, the “working women” data is compared on each slide to all women and working men. Topics in this report focus on: stress and wellbeing, negative emotions, coping mechanisms, weight management, financial outlook, and continuing to work from home.


The survey was conducted in waves, starting with wave 1 on Mar. 17-18, 2020 and ending with wave 16 on Mar. 16-17, 2021. Data collection for each wave lasted for 2-3 days and the sample size 500 respondents per wave.

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Contact Decision Analyst

If you would like more information on Marketing Research, please contact Jerry W. Thomas by emailing or calling 1-817-640-6166.