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The Decision Analyst Covid-19 Consumer Reactions Report (Updated June 2 with Wave 7 data) contains our observations from talking with and surveying over 4,500 U.S. consumers over 7 waves. The dates and sample size of the waves are: Wave 1: March 17-18; n=506. Wave 2: March 24-25; n=504. Wave 3: March 31-April 1; n=499. Wave 4: April 7-8; n=503. Wave 5: April 14-15; n=502. Wave 6: April 28-30; n=503. Wave 7: May 19-20; n=501. Topics included in this report are:

  • Level Of Concern
  • Emotions consumers are experiencing
  • Disruptions to normal routine
  • Behaviors Since Orders Relaxed
  • Product Trial & Returns
  • Beverage-Consumption Changes
  • Outing/Gathering Comfort Levels
  • Medical Procedure Comfort Levels
  • Self-Care And Beauty Regimens
  • Post COVID-19 Plans
  • Summer Vacation Plans
  • Back-To-School Purchase Categories

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If you would like more information on Marketing Research, please contact Jerry W. Thomas by emailing or calling 1-817-640-6166.