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The Decision Analyst Covid-19 Consumer Reactions Report (Updated Dec. 3 with Wave 13 data) contains our observations from talking with and surveying over 7,500 U.S. consumers over 13 waves. The survey was conducted in waves, starting with wave 1 on March 17-18 and ending with wave 13 on Nov. 17-18.  Data collection for each wave lasted for 2-3 days and the sample size of each wave was approximately 500 respondents. Topics included are:

  • Level Of Concern
  • Emotions Consumers are Experiencing
  • Recent Stress Changes
  • Disruptions
  • New COVID-19 Related Orders
  • Beverage-Consumption Changes
  • Stocking Up Behaviors
  • Purchase/Investment Interest
  • Access To Streaming Services
  • 2020 Fall/Winter Activities
  • Holiday Shopping
  • Gifting Categories
  • Outing/Gathering Comfort Levels
  • Use Of Financial Advisors
  • Charitable Donation Likelihood
  • Likelihood To Get COVID-19 Vaccine
 

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If you would like more information on Marketing Research, please contact Jerry W. Thomas by emailing jthomas@decisionanalyst.com or calling 1-817-640-6166.