Leadership Strategy Video Series
Decision Analyst is interviewing industry leaders on how their company and industry is navigating the current business and economic environment.
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30Apr
Karen Kraft Johnsonville
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20May
Aldo Zucaro CooperVision
Contact Decision Analyst
If you would like more information on Marketing Segmentation, or if you have any questions about the videos, please contact Jerry W. Thomas, President/CEO (jthomas@decisionanalyst.com), or Elizabeth Horn, Senior Vice President of Advanced Analytics (ehorn@decisionanalyst.com), or call 1-800-ANALYSIS (262-5974) or 1-817-640-6166.
We are providing the Covid-19 Consumer Reactions Report (Updated April 20) Free here. Topics included in this report are:
- Concerns about Covid-19
- Emotions consumers are experiencing
- Methods of dealing with stress
- Disruptions to normal routine
- Existence of supplemental income
- Under shelter in place orders
- Food consumption changes
- Product usage changes
- Brand substitution
- Beverage consumption changes
- Dining habits
- Home improvement activities
- Medical disruptions