Leadership Strategy Video Series

Decision Analyst is interviewing industry leaders on how their company and industry is navigating the current business and economic environment.

Video 1 transcript
Video 2 transcript

Contact Decision Analyst

If you would like more information on Marketing Segmentation, or if you have any questions about the videos, please contact Jerry W. Thomas, President/CEO (jthomas@decisionanalyst.com), or Elizabeth Horn, Senior Vice President of Advanced Analytics (ehorn@decisionanalyst.com), or call 1-800-ANALYSIS (262-5974) or 1-817-640-6166.

We are providing the Covid-19 Consumer Reactions Report (Updated April 20) Free here. Topics included in this report are:

  • Concerns about Covid-19
  • Emotions consumers are experiencing
  • Methods of dealing with stress
  • Disruptions to normal routine
  • Existence of supplemental income
  • Under shelter in place orders
  • Food consumption changes
  • Product usage changes
  • Brand substitution
  • Beverage consumption changes
  • Dining habits
  • Home improvement activities
  • Medical disruptions