Katia Delgado Blogs
Katia has more than 15 years of experience in both quantitative and qualitative fields, including exploratory research, customer satisfaction tracking, brand positioning and impact, new product development, and custom research.
She has extensive expertise in creating studies that reflect unique challenges and opportunities organizations face, developing original instruments rather than using “canned” solutions, and telling impactful stories that challenge assumptions. Below is a collection of blogs she has written.
Elevate a Commodity to Premium Status
Elevating a commodity to a premium brand is all about highlighting differentiation.
Consumer Trends in Mental Health
We recently asked almost 1,300 U.S. adults about their mental health.
Global Research – Not Just A Numbers Game
True insight often goes beyond the numbers and advanced calculations—it requires a deeper understanding.