My (Mis)Adventures In AI
Decision Analyst's Tom Allen set out on a path to see how well AI can analyze unstructured data. Read about his journey as he has Gemini and ChatGPT analyze a large dataset of unstructured data.
read moreDecision Analyst's experts have shared their knowledge and advice in the following white papers, blogs, and videos. The topics cover innovation, marketing research, and advanced analytics.
The planned structure of a sample and sampling plan so that target consumers or B2B respondents are fairly represented. If the sample is random, then sampling error ranges can be estimated.
Focus groups that are conducted in a facility and broadcast to observers in distant locations. Also, the term refers to focus groups wherein off-location respondents are remotely linked using video technology.
A Decision Analyst computer model that allows clients to engage in “what if” games by inputting various values for economic, business, and marketing variables. The results for each combination of inputs can be viewed instantly. This model allows hundreds of decision scenarios to be explored within a short period of time. Also known as a Marketing Decision Simulator.
When overlapping choices exist, TURF analysis is a technique to optimize the choices so that reach and/or frequency are maximized. Originally, the TURF technique was developed to optimize media planning and scheduling, but it has also proved to be useful in selecting an optimal product line. In fact, TURF can be applied to the solution of many problems with overlapping choices.
Decision Analyst’s proprietary mathematical model used to predict advertising effectiveness in CopyTest® and PackageTest®.
Decision Analyst's Tom Allen set out on a path to see how well AI can analyze unstructured data. Read about his journey as he has Gemini and ChatGPT analyze a large dataset of unstructured data.
read moreThe SIR Annual Conference was a great event and it covered a lot of information. There were 3 themes that stood out during the event: Inclusivity, Innovation, and AI.
read moreIn her new role, Rogers will continue to manage several of the company’s client service teams and will take on an expanded role in overall company leadership.
read moreA more direct route to becoming more creative is understanding what creativity is, the conditions under which it happens, and how to make it happen.
read moreDecision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
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