My (Mis)Adventures In AI
Decision Analyst's Tom Allen set out on a path to see how well AI can analyze unstructured data. Read about his journey as he has Gemini and ChatGPT analyze a large dataset of unstructured data.
read moreDecision Analyst's experts have shared their knowledge and advice in the following white papers, blogs, and videos. The topics cover innovation, marketing research, and advanced analytics.
Various types of research used to explore optimal pricing and pricing demand curves.
A type of research where respondents are given a product to use in their homes as they normally would. Reactions to the product are collected in a follow-up survey. Also called Home Usage Test (HUT). Sometimes, the respondents are also given a diary to record daily reactions to the product in addition to the follow-up survey.
Decision Analyst’s proprietary, comprehensive, online advertising pretesting system to predict the effectiveness of rough to finished commercials and advertisements.
The overall experience of a person using a product, such as a website or computer application, especially in terms of how easy or pleasing it is to use.
Pii® (pronounced “pie”) is Decision Analyst’s proprietary mathematical model to help guide product-development efforts for new products and the reformulation of existing products. Pii® analyses provide specific instructions that lead to an improved product.
Decision Analyst's Tom Allen set out on a path to see how well AI can analyze unstructured data. Read about his journey as he has Gemini and ChatGPT analyze a large dataset of unstructured data.
read moreThe SIR Annual Conference was a great event and it covered a lot of information. There were 3 themes that stood out during the event: Inclusivity, Innovation, and AI.
read moreIn her new role, Rogers will continue to manage several of the company’s client service teams and will take on an expanded role in overall company leadership.
read moreA more direct route to becoming more creative is understanding what creativity is, the conditions under which it happens, and how to make it happen.
read moreDecision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
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