My (Mis)Adventures In AI
Decision Analyst's Tom Allen set out on a path to see how well AI can analyze unstructured data. Read about his journey as he has Gemini and ChatGPT analyze a large dataset of unstructured data.
read moreDecision Analyst's experts have shared their knowledge and advice in the following white papers, blogs, and videos. The topics cover innovation, marketing research, and advanced analytics.
A test for the difference among the means of two or more variables.
A statistical technique to simplify data by reducing a set of variables to a smaller set of Factors. Each Factor is comprised of variables that are highly correlated with each other. Factors can be thought of as hidden structures or hidden dimensions within a data set.
A data-mining tool and/or a decision-support tool which constructs diagrams made up of nonterminal nodes at test/decision points and at decision outcomes (terminal nodes). The resulting tree shows all possible outcomes from an initial set of conditions, based on the assumed decision criteria. A “decision tree” calculates the expected values (or expected utility) of competing alternatives, and/or the conditional probabilities of outcomes. Algorithms for decision-tree analysis include CHAID, CART, and Random Forest Regression, among others.
Also called Advertising Testing or Copy Testing. Qualitative or survey research designed to measure consumer reactions to advertising. Can be performed at every stage, from early-stage concept boards to the final commercials.
Various types of research used to explore optimal pricing and pricing demand curves.
Decision Analyst's Tom Allen set out on a path to see how well AI can analyze unstructured data. Read about his journey as he has Gemini and ChatGPT analyze a large dataset of unstructured data.
read moreThe SIR Annual Conference was a great event and it covered a lot of information. There were 3 themes that stood out during the event: Inclusivity, Innovation, and AI.
read moreIn her new role, Rogers will continue to manage several of the company’s client service teams and will take on an expanded role in overall company leadership.
read moreA more direct route to becoming more creative is understanding what creativity is, the conditions under which it happens, and how to make it happen.
read moreDecision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
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