My (Mis)Adventures In AI
Decision Analyst's Tom Allen set out on a path to see how well AI can analyze unstructured data. Read about his journey as he has Gemini and ChatGPT analyze a large dataset of unstructured data.
read moreDecision Analyst's experts have shared their knowledge and advice in the following white papers, blogs, and videos. The topics cover innovation, marketing research, and advanced analytics.
The planned structure of a sample and sampling plan so that target consumers or B2B respondents are fairly represented. If the sample is random, then sampling error ranges can be estimated.
The process of predicting sales for an industry, company, or individual product or service. Short-range and long-range forecasting techniques can help companies understand the fundamental forces that drive their sales regionally, nationally, and internationally.
A list of keywords a user can view to find topics within a book, website, or help system.
A measure of the sampling error present in survey results as a function of sample size.
The assignment of weight(s) respondents in a survey to mirror the target market. While Weighting can help offset imbalances in a completed sample, Weighting has the effect of reducing the sample size and increasing sampling variance.
Decision Analyst's Tom Allen set out on a path to see how well AI can analyze unstructured data. Read about his journey as he has Gemini and ChatGPT analyze a large dataset of unstructured data.
read moreThe SIR Annual Conference was a great event and it covered a lot of information. There were 3 themes that stood out during the event: Inclusivity, Innovation, and AI.
read moreIn her new role, Rogers will continue to manage several of the company’s client service teams and will take on an expanded role in overall company leadership.
read moreA more direct route to becoming more creative is understanding what creativity is, the conditions under which it happens, and how to make it happen.
read moreDecision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
View MoreKeep up to date with what is going on at Decision Analyst and the latest consumer trends data.
View MoreVideos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.
View MoreSign Up for Marketing Research Advice