Marketing Research Library by Decision Analyst

Marketing Research Library

Decision Analyst's experts have shared their knowledge and advice in the following white papers, blogs, and videos. The topics cover innovation, marketing research, and advanced analytics.

Latest News & Blogs

12 February 2026

Survey Error

by: Jerry W. Thomas

Sampling error is only the tip of the iceberg. There are many other types of survey errors that lie in wait for the innocent and the inexperienced. Here are some suggestions to help you identify and avoid different types of survey errors.

10 February 2026

When To Use Choice Modeling

by: Tom Allen

Choice modeling is powerful because it allows marketers to dig into the trade-offs consumers make among competing products (or services) and prices.

05 February 2026

Speed of Implementation: Why It’s the Ultimate Competitive Advantage

by: Bonnie Janzen and Clay Dethloff

Strategy is easy. Implementation is hard. Human beings are often hard-wired to prefer consistency. We are designed to fight change. So, how do you energize an entire organization to adopt a new roadmap in a timely, efficient manner?

28 January 2026

Optimizing Package Designs: The Importance of Package Testing in CPG

by: Mike Humphrey

As brands commit huge budgets and navigate the brave new world of CPG advertising, it’s important to remember the importance of packaging—the original vehicle for advertising and messaging.

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Marketing Research Resources

Creating Winning Strategies Newsletter

Decision Analyst's free newsletter offers advice on Strategy, Marketing Research, and Advanced Analytics.

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Marketing Research Library

Videos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.

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Press

Keep up to date with what is going on at Decision Analyst, learn about the latest consumer trends, and read up on the Decision Analyst's Economic Index.

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Persona Development

Segmentation Research Series View Series

Brand Strategy

Strategy Research Series View the Strategy Series

Webinar Series

Advertising Pretesting Research View the Series

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Marketing Research Glossary

User Experience (UX)

The overall experience of a person using a product, such as a website or computer application, especially in terms of how easy or pleasing it is to use.

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Additional Free Resources

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Marketing Research Library