My (Mis)Adventures In AI
Decision Analyst's Tom Allen set out on a path to see how well AI can analyze unstructured data. Read about his journey as he has Gemini and ChatGPT analyze a large dataset of unstructured data.
read moreDecision Analyst's experts have shared their knowledge and advice in the following white papers, blogs, and videos. The topics cover innovation, marketing research, and advanced analytics.
A quantitative variable that can take only certain values within the range of the variable. For example, the number of legs on a chair could be one, two, three, or four, but could not be 2.5 or 3.7. In contrast, a Continuous Variable can assume any value within its range.
A measure of the sampling error present in survey results as a function of sample size.
Pii® (pronounced “pie”) is Decision Analyst’s proprietary mathematical model to help guide product-development efforts for new products and the reformulation of existing products. Pii® analyses provide specific instructions that lead to an improved product.
A multivariate statistical technique that is used to simulate real-world consumer purchasing behavior. Volumetric Choice Modeling is ideal for product categories where multiple products are purchased over relatively short periods of time and repeat purchase volume is an important consideration.
The overall experience of a person using a product, such as a website or computer application, especially in terms of how easy or pleasing it is to use.
Decision Analyst's Tom Allen set out on a path to see how well AI can analyze unstructured data. Read about his journey as he has Gemini and ChatGPT analyze a large dataset of unstructured data.
read moreThe SIR Annual Conference was a great event and it covered a lot of information. There were 3 themes that stood out during the event: Inclusivity, Innovation, and AI.
read moreIn her new role, Rogers will continue to manage several of the company’s client service teams and will take on an expanded role in overall company leadership.
read moreA more direct route to becoming more creative is understanding what creativity is, the conditions under which it happens, and how to make it happen.
read moreDecision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
View MoreKeep up to date with what is going on at Decision Analyst and the latest consumer trends data.
View MoreVideos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.
View MoreSign Up for Marketing Research Advice