In-Home Usage Tests (iHUTs)
Is your PRODUCT as good as it can be? Can it command a premium price? Can it withstand competitive attacks?
If properly designed and carefully controlled, monadic In-Home Usage Tests (iHUTs) are the best way to test consumer packaged goods (foods, beverages, OTC medicines, cosmetics, and other small products sold in supermarkets, drug stores, or mass merchandisers).
We have specialized in iHUTs since 1978. Our dedicated, meticulous, and diligent team is ready to help.
If you have questions, or would like to get a proposal for an iHUT, please fill out the Contact Us form. We will respond quickly.
How Can We Help You?
Why Decision Analyst?
Decision Analyst specializes in iHUTs and has over 45 years of experience in testing an array of consumer packaged goods and other small mass distributed products. Decision Analyst...
- Owns and manages its own consumer panels across the U.S. (just under a million households). Response rates for our consumer panels are high, so fewer test products must be shipped to respondent households.
- Has its own facilities and staff for storing, packing, and shipping test products to households.
- Uses its proprietary Pii® (Product Improvement Index®) analytic system to provide specific product-improvement guidance.
- Maintains a normative database for each brand tested to aid in subsequent analyses.
In-House Mail-Processing Center
To support the many iHUTs conducted each year, Decision Analyst operates its own mail processing center with professional staff who are very knowledgeable about shipping standards, processes, and procedures.
- Expertise: Our highly-trained team is dedicated, meticulous, and ready to fulfill your product testing needs!
- Facilities: Our product processing and shipping facilities are over 2,000 square feet and have with additional space for product storage. The space is air-conditioned, cleaned daily, and protected by multiple security systems.
- Temperature Control: The mailing facility is temperature-controlled and can be adjusted to accommodate specific product needs.
- Deliveries: A loading dock is available for direct product deliveries.
- Sanitation: All employees who touch or handle test products, are required to wear surgical gloves at all times.
Product Testing Leaders
Jerry W. Thomas
CEO
Bonnie Janzen
President
Felicia Rogers
Corporate Executive Vice President
We Are Here To Help
If you have any product testing or iHut questions, please contact Bonnie Janzen, President (bjanzen@decisionanalyst.com), Felicia Rogers, Corporate Executive Vice President (frogers@decisionanalyst.com), or Jerry W. Thomas,CEO (jthomas@decisionanalyst.com).