Information polarization is here to stay. The more focused and disciplined a company’s efforts are to find the right words and phrases, the more opportunity companies have to be seen as something that consumers will like, associate with, or closely match their own values or desires.

When we look to gauge the horizon through the customer lens, there are three areas that, when viewed alone or together in relationship to each other, can help to identify warnings (or areas of opportunity) on the horizon.

Delivering bad news is an unpleasant task, but learning to do it effectively (and tactfully) can prevent a costly disaster in the marketplace. So, how do you tactfully relay bad news?

By replacing the proposal-bidding process with standard-cost partners, project execution times are reduced, costs are reduced, risks are minimized, and the quality of the research improves.

The strategic implications of the Internet are far reaching—for global commerce, for global marketing, and for global marketing research.

Marketing Research Article: This article presents the principal psychological processes by which advertising influences consumer behavior. These processes are not readily visible in everyday experience because they are subtle and intertwined.

When applied in conjunction with tried-and-true research methods mobile phones & tablets bring new data collection capabilities that can help identify new opportunities & devise creative solutions to a range of marketing problems.

Here are 8 tips about what determines the success of a marketing research/insights function in a large corporation.