Advertising Research

Global Marketing Research and Analytics

Decision Analyst delivers a synergistic blend of market intelligence, qualitative explorations, survey-based research, analytics, modeling, and simulation to help companies:

  • Build stronger brand equity
  • Optimize product quality
  • Increase advertising effectiveness
  • Improve package communication
  • Strengthen promotional programs
  • Accelerate new product development
  • Enhance customers’ experience and loyalty
  • Optimize marketing and distribution systems

If you would like to discuss a marketing research project or request a proposal, please fill out the the contact form. We will respond quickly.

How Can We Help You?


Our Services


Our Results

Our expertise allows us to help forward-thinking companies uncover and capitalize on opportunities through strategic marketing research and analytics. We pride ourselves on delivering actionable implications and recommendations that enable you to make informed decisions and move your business forward.

Innovation
Innovation
Concept Refinement
Concept Evaluation & Diagnostics
Tracking

Our Industry Experience

Decision Analyst serves an array of industries and economic sectors. Our researchers and analysts are knowledgeable about the latest trends and newest technologies in:

Using Marketing Research to solve problems

Our Leadership Team

Jerry W. Thomas

Jerry W. Thomas

CEO

Email Jerry

Bonnie Janzen

Bonnie Janzen

President

Email Bonnie

Felicia Rogers

Felicia Rogers

Corporate Executive Vice President

Email Felicia

Elizabeth Horn, Ph.D.

Elizabeth Horn, Ph.D.

SVP, Advanced Analytics

Email Beth

Clay Dethloff

Clay Dethloff

SVP, Qualitative Research & Innovation

Email Clay


Decision Analyst is ISO 27001:2022 Certified

Decision Analyst is committed to the highest quality standards and maintains certification in ISO/IEC 27001:2022, the international standard for information technology and information security management systems. Learn more about our security practices.


We Are Here To Help

Analytical systems and analytical thinking lead to better strategies and better decisions. To see what others see, but understand what others do not, is the secret to business success.

If you have any Marketing Research questions you would like to discuss, please contact Bonnie Janzen, President (bjanzen@decisionanalyst.com) or Jerry W. Thomas, CEO (jthomas@decisionanalyst.com) via email or by calling 1-817-640-6166.


Accreditation

Quirks Top B2B Research Company
Quirks Top Market Segmentation Company
Quirks Top Product Testing Company
Quirks Top Healthcare Company
Quirks Top Shopper Insights Company
Quirks Top Consumer Research Company