Stephanie Trevino Blogs
Stephanie Trevino over 15 years’ experience in quantitative and qualitative marketing research. Below is a collection of blogs she has written.
Project Workflow: Avoiding Unhappy Little Accidents
Templates and other resources used to set up projects can be the foundation of our work and free up space in our minds to do the job we were hired to do: analyze data to provide insightful and actionable results for our clients. Stephanie Trevino shares some tips on workflows and templates.
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4 Keys To Optimizing ROI From Your Segmentation
Segmentation studies are a large investment, which makes it critical to ensure that your organization will utilize the results to their fullest to justify the ROI. This blog discusses several actions you can take to use your segmentation results.
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Insights, Not Oversights!
(A Market Research Checklist)
As market researchers, our goals and responsibilities are to deliver thoughtful, accurate, data-driven insights to our partners. To do this successfully, we should always ask ourselves these questions: Is this methodology right for the audience, topic, and objectives?
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