Meet Our Strategic Partner: Cheryl R. Halpern

Cheryl is an executive level marketing professional with 25+ years of experience in research, strategy, and product management.

Before founding Halpern Research in 2019, Cheryl was a principal at The Dallas Marketing Group, where she designed, managed and executed qualitative and quantitative research projects for a diverse array of clients including Eyemart Express, Jack Black, Academic Health Plans, Quaker, Frito-Lay, Tropicana, Youngevity, Creative Memories and TCU.

Her commitment to developing actionable insights for clients is driven by her years serving as Vice President of Global Product Marketing at Mary Kay, Inc., where she spearheaded the development and launch of over 1,000 new products, fueling company sales growth from $250 million to over $1 billion annually.

Cheryl’s qualitative style is engaging, energetic and empathetic. She respects respondents and lets them know that their candid, thoughtful input is sincerely valued.

Language and Country Specializations
English, United States

Industry Specializations
CPG, HBA, direct sales, retail, higher education, non-profit, sports, entertainment

Type of Work Specialized In
Branding, new product development, concept/product evaluation, positioning, branding, shopper experience, loyalty programs, marketing strategy, attitude, awareness, usage, packaging, promotional offers/displays

Technique Specialization
Full range of online and in-person qualitative methodologies, including focus groups, IDIs, online bulletin boards, online chat, Webcam interviews, shop-alongs, qual/quant hybrids

Interests and Hobbies
Cheryl is an avid tennis player and competes in several leagues. In March 2019, she launched the Dallas location of Buddy Up Tennis, a non-profit organization that provides ongoing fitness and tennis clinics for kids and adults with Down syndrome.

Qualitative Research Services

If you would like more information on Qualitative Research, please contact Clay Dethloff by emailing or calling 1-817-640-6166.

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