Decision Analyst

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Marketing Research

and Advanced Analytic Services

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the Future

with Analytic Vision

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for business problems

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  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

  • Innovation Services

    Using exceptionally creative consumers in the creativity process to improve marketing and new product development.

  • Choice Modeling

    Experimental designs that are tailored to the specific objectives, constraints, and variables of the project to predict consumer preferences and purchasing behaviors.

  • Marketing Segmentation

    Successful segmentation depends on understanding what consumers need, how groups of consumers differ from one another, and how consumers decide among products.


Marketing Researchand Analytical Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytcs and modeling to help companies:

  • Develop optimal marketing strategies
  • Build stronger brands
  • Improve product quality
  • Increase advertising effectiveness
  • Improve package communications
  • Strengthen promotional programs
  • Accelerate new product development
  • Optimize the shopping experience
  • Improve marketing and distribution systems

Recent News

  • Marketing Research Blog: ESOMAR Congress 2016 in New OrleansESOMAR, the European Society for Opinion and Market Research, continues its movement into the U.S. marketplace.
  • Press ReleaseMore Homeowners Now Use The Internet Rather Than A Contractor, For HVAC Purchase Information For the first time, more consumers in Decision Analyst’s American Home Comfort Study reported using the Internet to gather information about their new HVAC system purchase than reported getting that information from their contractor.
  • Decision Analyst Insider Series Webinar: Advertising PretestingWe believe in the power of advertising. One key to creating powerful advertising is pretesting executions before they air. Pretesting provides a consistent feedback loop to help improve each commercial. This webinar is scheduled for October 12, 2016, with two time options to choose from: The 1st session is schedule for 9:00 a.m. CDT and the 2nd session is scheduled for 12 noon CDT.

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Decision Analyst Insider Series educational webinars for Marketers and Marketing researchers.



Free white papers and articles on different marketing research techniques.

White Papers

Case Studies

Case Studies detailing Decision Analyst's experience from innovation and qualitative research to quantitative research and advanced analytics.

Case Studies