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Marketing Research

and Advanced Analytic Services

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Research Agency

in the U.S.

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Solutions

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  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

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  • Ranked Research Agency

    Decision Analyst was ranked the #1 Research Agency in the U.S. by Corporate Buyers. The Firm scored #1 on Overall Satisfaction, Data Quality, Analytical Skills, and On-Time Delivery.

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  • Marketing Segmentation

    Successful segmentation not only depends on understanding how segments differ from one another, but also on how to apply the results.

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  • Advertising Research

    No one knows how the an audience will respond to an ad. Without research, it’s just a “guessing game.” CopyTest® helps take the guesswork out of advertising.

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Marketing Researchand Analytical Consulting

Marketing Research and Marketing Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:

  • Optimize marketing strategies.
  • Build stronger brands.
  • Enhance customer experience.
  • Boost advertising effectiveness.
  • Improve package communication.
  • Accelerate new product development.
  • Perfect product quality.
  • Drive Growth

Recent News

  • Decision Analyst Can Help You...
  • Marketing Research BlogStrategy’s Starring Role: Don’t Let The Supporting Actors Steal The ShowIt seems so simple but brilliant at the same time. Messaging strategy, like any other strategy, should have a singular focus. If the recipient takes away just one key idea from your message, what should it be? High quality? Sustainably produced? World’s most comfortable pants? Guaranteed fun? When we think about brand-building campaigns, whatever your brand’s core promise is, that’s where the messaging strategy should be focused.
  • Marketing Research Blog Pricing Research: The Good, The Bad, And The Good EnoughA description and comparrison of pricing research the following pricing research methods: Choice modeling (Good), Van Westendorp (Bad), and Gabor-Granger (Good enough).

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