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Online Research
The future of marketing research belongs to the Internet. Decision
Analyst, an innovator in research methods for over 25 years, is charting the
pathway for online marketing research using our advanced technologies and
proprietary online panels.
Decision Analyst started building its Internet research capabilities
and systems in 1996. Since then we have become a global leader in
Internet-based research systems by developing secure, scientifically valid,
technologically advanced, and carefully integrated software and systems.
We have conducted thousands of web-based surveys using our
proprietary research systems and our worldwide online research panels. Our
worldwide research panels have more than 7 million consumers, technology
professionals, physicians, medical professionals, and executives. Panel members
who are selected to participate in a survey are invited to our secure Internet
server to complete that survey.
Internet Research Yields High-Quality Data
The primary reason to consider conducting marketing research on the Internet is
the high quality of the data. Here’s why:
- Attention. Respondents can take the survey at a time of their
own choosing, when they can give it their full attention, in contrast to the
“interruption” of a telephone or mall-intercept survey.
- Precision. Respondents can see the questions and the answer
choices, instead of only hearing them, and can reread them if needed. And
they can take as much time as they need to think about the answer to a question.
- Control. The logic and flow of the “interview” can be precisely
controlled, in contrast to the “lack of control” in all mail surveys.
- Visual And Audio Stimuli. Since the Internet permits pictures,
sounds, and video to be integrated into the questionnaire, it can be an ideal
medium to test new product concepts, commercials, print ads, package graphics,
promotion concepts, brand names, and logos.
- Longer Surveys. Since we pay respondents for their time,
our Internet surveys can be longer and more detailed than phone surveys.
High Standards
Decision Analyst conducts its Internet research with the same high
standards that it demands for other data collection methodologies—sophisticated
probability sampling, precise project control, rigorous control procedures,
advanced questionnaire programming, and insightful analyses are standard.
Cost And Timing
In addition to providing higher quality data, Internet surveys are faster and
less costly than telephone surveys. This is especially true for low-incidence
product categories.
Additional Resources from Decision Analyst
If you would like more information on Online Research, please contact
Jerry
W. Thomas
by email or call
1.817.640.6166.
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