Depending on the target audience and the country, Decision Analyst recommends the most appropriate data collection method. For example, in Canada and the Scandinavian countries, the Internet is a sound data collection method because of the Internet penetration. In most of Latin America, however, door-to-door interviewing is typically the preferred method for most consumer-goods studies, while the Internet would be restricted to surveys targeted to an upscale, technology-savvy audience.

Global Partners

Our worldwide network of research partners and subcontractors ensures that all research we conduct is sensitized to the environment and culture of the target country. Our research partners follow rigorous quality-control procedures and contribute their expertise of the local culture, language, and business environment. We provide the overall study design and project management, and add depth and insight to the interpretation of the results. Through the synergy of these relationships, we can successfully execute the most complicated of international studies and achieve consistency of execution across different countries.

Global Internet Panels

We can conduct high-quality marketing research over the Internet in the U.S., Canada, Europe, Latin America, Australia, and Asia. This research is executed via our American Consumer Opinion® Online panel, one of the largest Internet panels in the world, with over 7 million consumers. This global consumer panel is recruited through a variety of methods to maximize its diversity and representativeness. Members are recruited in their native language to minimize sampling bias. We currently program surveys in English, Japanese, French, German, Dutch, Italian, Spanish, Portuguese, Danish, Swedish, Norwegian and Finnish. Through IcionT, our proprietary multivariate sampling software, we can match samples to any target demographic profile. Respondent participation is monitored and limited to prevent respondent conditioning.

In addition to American Consumer Opinion® Online, Decision Analyst owns these international panels:

• Technology Advisory Board® is a worldwide Internet panel of engineers, scientists, and IS and IT professionals.
   
• Physicians Advisory Council® is an online panel of physicians and surgeons in the U.S., Canada, and Western Europe, including both general practitioners and specialists.
   
• Executive Advisory Board® is a global panel of senior officers of major corporations, including members of boards of directors, chairmen, presidents, managing directors, and other high-level executives.
   
• Contractor Advisory Board® is a U.S. and Canadian panel of building contractors and subcontractors, spanning both residential and commercial construction.

Decision Analyst has developed a high-quality network of translators who live and work in the respective countries. As language can change rapidly at times, we feel it is imperative to have someone native to the target country who is knowledgeable about the latest nuances of language and culture. Our research partners and subcontractors in the respective countries also serve as advisors and consultants to ensure that the final questionnaires are as accurate as possible.

Additional Resources from Decision Analyst

If you would like more information on International Research, please contact Bonnie Kenoly or John Gachelin or call 1.800.ANALYSIS (262.5974).

Brochures

• Worldwide Internet Panels Brochure (opens a pdf file)
• Complete list of Decision Analyst brochures

Related White Papers

• Consumer Behavior (opens a pdf file)
• Using Consumers To Fuel Your New Product Generation Pipeline: The Role of Idea-Centric Creativity